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Dairy Central Mississauga, Canada Full timeDairy Central is a family owned business serving the GTA for over 25 years. We pride ourselves on providing independent grocers with a one-stop shop for all their grocery needs. With over 5,000 available products including dry grocery, cooler, freezer, and specialty items, we bui ...
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Marketing Coordinator ~ Immediate Hire
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Marketing Coordinator ~ Immediate Hire - Toronto, ON, Canada - Informa Connect
Description
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Diversity & Inclusion at Informa
Colleague networks
GAP 2
The Marketing Specialist will be responsible for executing marketing campaigns to grow the target audience and/or client databases, drive consent to market, and encourage target prospects to engage with relevant Informa content.
The key objective of the role is to help execute marketing campaigns that result in target prospects engaging with our brands/products/services and gaining hard traction.
Partner with colleagues and external agencies to define marketing tactics along the customer journey, build brand awareness and consideration, and drive the acquisition of new audiences.
Partner with external and internal resources to develop and execute community and engagement content including an impactful content calendar executed through various media (eg roundtable events; news insights).
Write, design and set up/launch prospect and customer engagement e-mail marketing activities using Eloqua or Adestra email tool.Manage social platforms calendars on Sprinklr and pull reports to suggest improvements.
Manage marketing lists and follow database best practices.
Recommend social media tactics aligned to brand strategy, write and schedule all planned social posts.
Manage online communities on META, Pinterest, TikTok etc.
Manage website updates via Core/AEM tool (ongoing updates and uploads).
Work with external agencies and partners to develop campaign creative work and produce event signage and advertising.
Ensure that all market-facing materials are on brand according to brand guidelines.
2+ years of application of marketing digital metrics in day-to-day work.
~2+ years of experience in e-mail marketing. Experience designing email marketing campaign automated flows, lead nurturing streams, managing lists.
~ Proven ability to write content for social media/web pages- samples will be requested.
~ Graphic design and video editing skills for social media reels, carousels and other posts- samples will be requested.
~ Understanding of design and marketing/advertising creative principles - ability to judge quality of creative ad design.
~ Community management background / driving organic social media engagement.
~ Content marketing experience:
art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
~ Strong relationship management and ability to nurture relationships with community members as well as collaborate across teams internally.
~ Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
~ Prior experience of coordinating projects, ability to prioritize and manage time efficiently.
~Previous experience or training with CORE/AEM, Adestra/Eloqua, InFront.
~ Experience with promoting events and digital activities that generate engagement.
We are also flexible with different working patterns and prioritizes promotions internally. Work with a high quality of specialist products and service
~ Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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