Growth Coordinator, Offline Channels - Toronto, Canada - Knix

Knix

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.

Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

Knix is looking for a

Growth Coordinator, Offline Channels This individual will assist in the planning, execution and optimization of all offline channels like TV, Direct Mail, Podcasting and more to maximize customer acquisition growth. This role will report to the Growth Manager, Offline Channels on the Growth team and also work collaboratively with other teams at Knix. We're seeking someone that is highly organized, analytical and can get creative with our test + learn approach, to help drive growth in both the Canada and the US markets.

Please note that this role is an interim contract, covering a parental leave for approximately 18 months.

About You:

You are obsessed with identifying new opportunities to increase customer growth
You love to collaborate with various team members but can also work autonomously to deepdive into campaigns and data to surface new insights and ways to approach strategy, testing and creative
You are adaptable and selfmotivated
You thrive working in a dynamic fastpaced environment you love to hustle and it excites you
Above all, you're proactive, positive and inspired by Knix or KT by Knix and our mission

The Opportunity:

Supporting the execution, management and growth of offline campaigns included but not limited to briefing and launching new ad creative, tracking performance and making optimizations
Perform quality assurance of all individual tasks to ensure a successful campaign/creative launch
Collaborate with our internal marketing teams to create and test ads, content, landing pages and other assets as needed
Assist in performance analysis and reporting of acquisition efforts on a weekly & monthly basis, specifically noting trends in costbased metrics (ie. ROAS, CPV, CPA)
Conduct research and competitive analysis on platforms and on competitors
Stay current on platform best practices pertaining to technologies, ad formats, creative and trends.

Qualifications:

1+ years of experience in marketing, ideally within a Direct To Consumer or agency setting
Degree/diploma in Commerce,Marketing or related field
Experience in TV, Podcasting and/or Direct Mail an asset
Exceptional organizational skills & detailoriented
Strong verbal and written communication skills in English
Ability to judge multiple priorities and timelines
Experience optimizing channels to achieve growth through continuous test and learn processes an asset

**How we Hire