Manufacturer Influence Sales Executive - Canada - Cut+Dry

    Cut+Dry
    Cut+Dry Canada

    5 days ago

    Description

    WHO WE ARE
    Cut+Dry is a fast-growing FoodTech company modernizing the $300B U.S. food supply industry. Our core platform powers ordering and payments for foodservice distributors, connecting manufacturers, distributors, and operators through a unified digital commerce network.

    Our fastest-growing product is Cut+Dry Influence, a performance-driven marketing optimization solution built specifically for foodservice manufacturers. Cut+Dry Influence enables brands to reach independent operators at the moment of purchase within distributor eCommerce workflows, providing measurable visibility into promotional performance and ROI. Operating across a rapidly expanding national distributor network, Cut+Dry is helping manufacturers modernize how marketing dollars are deployed and measured in the independent channel.

    THE ROLE

    As an Influence Account Executive, you own manufacturer revenue growth across Cut+Dry's Financial Incentives product line. This is a quota-carrying, enterprise sales role focused on helping foodservice brands deploy measurable, performance-based marketing programs targeting independent operators.

    You will sell into VP and C-level stakeholders across:

    • Sales & Marketing

    • Revenue Management

    • Brand & Digital / eCommerce

    You win when you can position Cut+Dry Influence as a measurable, performance-driven solution that:

    • Drives new operator acquisition

    • Reactivates lapsed operators

    • Increases reorder frequency

    • Provides transparent reporting on promotional ROI

    • Expands brand visibility within the independent channel

    THE PRODUCT YOU'RE SELLING

    Cut+Dry Influence is a performance-based solution embedded directly within foodservice eCommerce environments. Manufacturers allocate budgets to targeted SKUs, and incentives are deployed within operator ordering workflows. Brands receive transparent reporting on campaign performance, engagement, and lift. Campaigns typically begin at $10,000 and scale based on performance, with the opportunity to expand into broader multi-brand and multi-category programs.

    WHAT YOU'LL OWN

    Manufacturer Revenue Growth

    • Own the full-cycle enterprise sales process for national and regional foodservice brands.

    • Prospect and develop new brand relationships across priority categories.

    • Build multi-threaded relationships across marketing, sales, revenue management, and executive leadership.

    • Navigate enterprise buying processes and annual budget cycles.

    • Drive new program launches and expansion revenue within existing accounts.

    Financial Incentives & Campaign Strategy

    • Lead outcome-based discovery focused on spend allocation and growth objectives.

    • Educate brands on acquisition vs. retention campaign logic.

    • Present performance-based campaign strategies tied to measurable lift.

    • Build compelling business cases for shifting incremental spend into measurable digital programs.

    Pipeline & Market Intelligence

    • Maintain disciplined CRM hygiene and forecasting in HubSpot.

    • Leverage data insights to personalize outreach and drive urgency.

    • Partner cross-functionally with Brand Partnerships and Revenue Operations.

    • Contribute field insights to product and go-to-market strategy.

    WHAT WE'RE LOOKING FOR

    Required Experience

    • 5–8 years of B2B sales experience in one or more of the following: Marketing or promotions, Retail media or ad tech, CPG brand sales or revenue management, Foodservice manufacturer or distributor sales.

    • Proven track record closing six-figure to seven-figure annual agreements.

    • Strong understanding of foodservice marketing spend dynamics and ROI measurement.

    • Ability to sell consultatively into executive stakeholders.

    • Comfort managing complex, multi-stakeholder enterprise sales cycles.

    Strongly Preferred

    • Experience selling performance marketing or financial incentive platforms.

    • Familiarity with retail media network dynamics.

    • Experience navigating independent foodservice distribution channels.

    • Existing relationships with VP-level stakeholders at mid-to-large foodservice manufacturers.

    • Experience with HubSpot or data-driven pipeline management.

    WHO YOU ARE

    • You can translate data into a compelling strategic narrative.

    • You understand the challenges brands face measuring and optimizing marketing spend.

    • You thrive in high-growth environments where playbooks are evolving.

    • You are self-directed, disciplined in pipeline management, and motivated by ownership.

    • You diagnose before you prescribe.

    WHY CUT+DRY

    You're not joining a mature, inherited sales motion. You're joining at an inflection point, where foodservice manufacturers are shifting toward measurable, performance-based marketing execution. This is an opportunity to help define how digital spend optimization evolves within the independent channel and to build meaningful enterprise revenue in the process.

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