Data Analyst - Ontario, Canada - MASS (Marketing Automation Service and Support)

Description

***As a Data Analyst, you become an essential player in meeting client data requirements. Utilizing cutting-edge analytics tools and methodologies, you'll be at the forefront of translating raw data into actionable insights. Your commitment to transforming complex data into clear, goal-oriented reports will drive continuous innovation and propel growth. Dive deep into analysis, interpretation, and delivery of data-driven insights to uncover opportunities for optimization and improvement.


PRIMARY RESPONSIBILITIES

• Ensuring that client data needs are understood and addressed effectively.

- advanced analytics tools and techniques to analyze data effectively.

• Translating Raw Data into Actionable Insights by converting raw data into meaningful insights that can drive decisionmaking.
• Simplifying complex data into easytounderstand, goaloriented reports for stakeholders.
• Contributing to ongoing innovation efforts by leveraging data insights to identify new opportunities or improvements.
• Using data analysis to support business growth initiatives and strategies.
• Conducting thorough analysis and interpretation of data sets to extract meaningful insights.
• Presenting insights derived from data analysis to stakeholders in a clear and actionable manner.
• Identifying areas where processes or strategies can be optimized or enhanced based on data findings.
• Define and implement data acquisition and integration logic, selecting appropriate combination of methods and tools within defined technology stack to ensure optimal scalability and performance of the solution
• Measure ROI of online advertising campaigns
• Report on marketing KPIs such as leads, conversion rates, website traffic and social media engagement
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Collaborate within a cohesive team (including Strategist, Project Management, etc.) to analyze client objectives, evaluate potential options, offer recommendations, and formulate solutions.
• Undertake additional projects, assignments, and tasks as assigned.

REQUIRED EXPERIENCE:

• Minimum 45 years of experience as a data analyst in marketing automation and/or sales automation or equivalent experience in a related field
• 23 years relevant experience with a MA platform (preferability Eloqua)
• Experience in analyzing data using various analytical techniques and tools to derive meaningful insights.
• Knowledge of database languages such as SQL, R, or Python; spreadsheet tools such as Microsoft Excel or Google Sheets; and data visualization software such as Tableau, PowerBI or Qlik. Mathematical and statistical skills are also valuable to help gather, measure, organize, and analyze data.
• Ability to communicate complex data insights in a clear and understandable manner, both orally and in writing, to various stakeholders.
• Experience in creating goaloriented reports that effectively communicate insights and drive decisionmaking.
• Demonstrated track record of contributing to innovation efforts through data analysis and insight generation.
• Understanding of business processes and objectives, and the ability to align data analysis efforts with organizational goals.
• Capacity to identify opportunities for optimization and enhancements based on data analysis and insights.
• Familiarity with key phases within the B2Bproject lifecycle and the ability to participate effectively in these phases.
• Experience in a B2B environment

EDUCATION:

• Bachelor's degree in Mathematics, Computer Science, Economics, Statistics, or equivalent training/ experience
• MA and/or CRM certification (considered an asset)

SKILLS, COMPETENCES & BEHAVIOURS:

• Strong mathematical & numeracy skills.
• Strong understanding of databases such as SQL Server and Oracle.
• Understanding of reporting & data visualization tools such as Business Objects, PowerBI and Tableau.
• Understanding of website scripts such as XML, JavaScript, JSON.
• Digital marketing analytics tools including Google 360, Google Analytics, Google Tag Manager and Adobe Marketing Suite.
• Excellent analytical skills the ability to identify trends, patterns, and insights from data.
• Strong attention to detail.
• Presentation skills ability to write and speak clearly to easily communicate complex ideas in a way that is easy to understand.
• Problem solving skills.
• Defining new data collection and analysis processes
• Communication skills with effective stakeholder management & conflict resolution skills.
• Organization skills and the ability to effectively deliver on multiple projects and services
• Capable of multitasking within a fastpaced demanding environment
• Strong commitment to professional client service excellence
• Adaptability to work in dynamic environments and contribute to a positive team culture.
• Ability to demonstrate confidence and establish trust with our customers

- Detail and results-