Web Presence Specialist - Toronto - Wing Assistant

    Wing Assistant
    Wing Assistant Toronto

    1 day ago

    Description

    About Us

    Wing Assistant is one of the world's largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

    What you'll own

    • 1) Website Development & Execution
      • Build and maintain landing pages and core site experiences using WordPress and Elementor.
      • Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
      • Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
      • Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
    • 2) Conversion Optimization
      • Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
      • Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
      • Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
    • 3) Analytics & Tagging
      • Set up and maintain accurate event tracking via Google Tag Manager and GA4.
      • QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
      • Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
    • 4) Design & User Experience
      • Work directly in Figma to iterate on high-performing layouts.
      • Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
      • Maintain a scalable design system and "template library" for rapid deployment across campaigns.

    Day-to-day responsibilities

    • Design, build, and launch new landing pages and site sections in WordPress/Elementor.
    • Run QA and monitoring on pages, forms, and events.
    • Partner with the Performance Marketer to ensure ads and landing page alignment.
    • Run and interpret CRO tests; report wins and next actions weekly.
    • Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

    Requirements

    • 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
    • Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
    • Hands-on with GA4, Google Tag Manager, and heatmapping tools.
    • Demonstrated ability to improve key metrics through structured experimentation.
    • Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
    • Eye for design - understands modern visual standards, typography, and responsive layouts.
    • Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

    Nice to have

    • Familiarity with programmatic page generation and SEO-oriented templates.
    • Experience collaborating on ad creative or video storyboards.
    • Working knowledge of Looker Studio, basic SQL, or Webflow.
    • Deeper design skills.
    • Other areas of marketing knowledge.

    KPIs you'll be measured on

    • Website Conversion Rate (Lead to Deal)
    • Page speed and technical health (Core Web Vitals)
    • CRO Test Velocity and Win Rate
    • Number of high-quality new pages shipped per quarter
    • Attribution integrity and tag accuracy

    Benefits

    • Competitive salary
    • Performance-based bonuses
    • Software for Upskilling & Productivity
    • Remote-first culture - work from anywhere in the world
    • Paid Time Off- Health Insurance
    • High autonomy, low bureaucracy
    • Fast-track to leadership for high performers
    • Direct access to founding team
    • High visibility, autonomy and ownership

    Salary

    US: $110,000 - $135,000 a year

    CAD: 110000 to 135000 CAD / yr


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