- Ongoing monitoring and analysis of industry and competitive data
- Support demand generation with content ideas to engage with market
- Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
- Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches
- Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
- Manage the product launch process and Go-to-Market plans to ensure maximum visibility and sales success.
- Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working
- Gather customer insights to inform product positioning and messaging
- Maintain an active understanding of key competitors to optimize Fortra's competitive positioning and to actively assist the sales organization in winning competitive deals
- Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs
- Ongoing monitoring and analysis of industry and competitive data
- Support demand generation with content ideas to engage with market
- Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
- Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches
- Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
- Manage the product launch process and Go-to-Market plans to ensure maximum visibility and sales success.
- Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working
- Gather customer insights to inform product positioning and messaging
- Maintain an active understanding of key competitors to optimize Fortra's competitive positioning and to actively assist the sales organization in winning competitive deals
- Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs
- Three to five years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics.
- Demonstrated excellence in project management.
- Strong time management skills and manages multiple priorities within tight time constraints.
- Solid analytical skills and the ability to interpret data to optimize campaigns.
- Uber collaborative with sales, pre-sales, marketing, and project management.
- Do-what-it-takes mindset to execute against strategy and always help sales.
- Excellent oral, written and presentation skills.
- Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
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Product Marketing Lead - Canada - Fortra, LLC
1 week ago
Description
Fortra is looking for a Product Marketing Lead with a background in cybersecurity software to help grow product line sales. In this role, you will work with others in marketing to establish compelling product positioning & messaging. This role will own aspects of product marketing including go-to-market planning, product launches, marketing collateral, demand generation support, and sales enablement. You'll work in tight partnership with our Marketing, Sales, and Product Management. This is a key member of the marketing team, providing marketing insights and actions that will drive continued growth for this product line.
WHAT YOU'LL DO
QUALIFICATIONS
