Manager, Strategic Communications and Marketing - Waterloo, Canada - Wilfrid Laurier University

Wilfrid Laurier University

Verified Company

Waterloo, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Location:
Waterloo, CA

Company:
Wilfrid Laurier University

Martin Luther University College

Faculty/Academic Area:
Martin Luther University College

Campus:
Martin Luther University College

Reports To:
Principal-Dean

Position Summary:

Martin Luther University College (Luther) is seeking a strategic communications professional for the full-time position of Manager, Strategic Communications and Marketing.

The Manager will be responsible for:

Amplifying Martin Luther University College's brand and reputation as a national leader in equipping people for leadership in the world, the community and the church
Preparing, implementing, evaluating, and renewing as needed, a collegewide communications and marketing plan including an annual calendar
Partnering with the college's donor relations and recruitment teams to support Luther's longterm vibrancy and sustainability
Cultivating communications and marketing competencies within the college's centres to support their respective missions
Engaging with current students about Luthersponsored experiences to enrich their academic life

Martin Luther University College is rooted in the Lutheran tradition and welcomes all students.

It is a public academic institution offering graduate and undergraduate programs and courses in federation with Wilfrid Laurier University (Laurier).

Luther offers undergraduate, graduate and continuing education programs.

Accountabilities:
As the lead communications and marketing expert at the college, the Senior Manager, Strategic Communications is relied on to:

Lead the research, analysis, communication and evaluation of an integrated, comprehensive communications and marketing plan that advances the college's strategic plan and aligns with its brand and values
Create and manage a collegewide calendar of events and initiatives
Develop strategic communications frameworks, principles, and policies that guide work inside the college across multiple areas (e.g., advancement, centres, recruitment, student engagement)
Affirm and monitor the use of Luther's visual identity (logo, colours, fonts, imagery and language) to ensure consistency in its branding
Negotiate and manage the communications and marketing annual budget
Serve as a strategic advisor to the Principal-Dean, particularly during emergency or reputational risk
Develop, maintain and, if needed, activate the college's issues management plan
Participate in committees, listservs and other collaborative opportunities to advance appreciation for Luther's gifts with the broader Laurier community
Supervise the student relations / social media officer
Collaborate with internal Laurier partners to execute communications and marketing initiatives that promote the programs and reputations of both institutions

Professional Qualifications:

Bachelor's degree in public relations, marketing, a related field, or a combination of education and experience
Minimum five years progressive experience developing and leading strategic initiatives using traditional and online communications, digital media, media relations and other techniques

Core Competencies:

Demonstrated experience in planning, managing and measuring outcomes for communications and marketing initiatives
Past experience with media relations, issues management and crisis communications
Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a wide range of audiences using Canadian Press Style
Prior design, development, production, and coordination of online, social and print materials
Demonstrated ability to build collegial relationships based on trust and mutual respect
Must be comfortable working in a faithbased community
Proven ability to meet deadlines and work effectively in a team environment
Possess strong planning and organization skills with exceptional attention to detail
Supervisory experience an asset
Experience in a postsecondary environment preferred

Differentiating competencies:

Willingness to complete accreditation from either the Canadian Public Relations Society (APR) or the International Association of Business Communicators (ABC)
Advanced software skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Photography and videography knowledge
Previous donor relations experience

Employee Type:
Non-union, Martin Luther University College

Salary Notes:
Vacation is three weeks per year. Additionally, employees receive a one-week break during the December holidays. Benefits include 7% RRSP contribution from employer plus extended health and dental benefits.

Compensation:
Range between $80,000 and $90,000 annually

Closing Date:
January 16, 2023

Application Process: