Marketing Manager - Toronto, Canada - Intrepid Health

Intrepid Health

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Intrepid Health Group is a medical company with many different locations across Ontario, Canada._

About the Company
We are social and customer-centric, and our goal is to provide high quality care to the community. We are dedicated to providing accessible & high quality medical services and are expanding across Ontario.

We offer all key medical services in one collaborative space: Medical, Pharmacy, Blood Lab, Physiotherapy, Chiro[ractic, Massage Therapy, Psychology, Specialists Consultants etc.

OUR COMPANY VALUES guide our team and shape our culture:
Have why's
Continuous learning & curiosity
Do it now. Bias towards action
The definition of done includes excellence.
Frugality
Customer focus/obsession
Say what you think (with positive intent)

We're a team of 49 (soon to be 50 ).

While we have different locations across Ontario, we're excited to expand our remote team - you'll be our second remote teammate.

Our work culture is close-knit, with a 'work family'-feel. We expect a high-standards of professionalism, but beyond that, we're an easy-going bunch.

About the Role
Reporting to the CEO, we have a newly created opportunity for a
Marketing Manager. The first person on the team dedicated to driving our marketing strategy from end to end.

You'll own the digital administration function, where you'll manage project timelines, delivery and electronic documentation.

On any given day, you could be:

Affiliate and digital marketing
Flyer and poster designing
Generating organic traffic to our website to rank it no. 1 on Google
Social Media Marketing including but not limited to Facebook and Google Ads
Managing CRM

Our IDEAL CANDIDATE is a Marketing wizard, is very organized and is looking for a medical services provider company where you can accelerate your career and your impact. If that's you, you want a chance to own the marketing function, and learn through hands-on challenges and direct coaching. You thrive in a fast-paced, innovative environment where you can be hands-on, collaborative, heads-down, and interactive. You are inspired by our ability to rapidly pivot and respond to the needs of Canadians. You are ready to step up to be a contributor at an organization that is driven by possibility and technology, reaching for the next level in transformative healthcare and optimal patient experiences.

Your performance will be measured by your adherence to all responsibilities, maintaining a green scorecard annually, ensuring project coordinators keep the shop drawing tracker current, materials on schedule, constant communication with the foreman, prompt follow-ups, and accurate tracking of allocated versus utilized hours to keep foremen informed.

You'll be doing things like:
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_Grow our reach_, you will focus on helping us secure new clients. You will build the infrastructure from the ground up, researching and identifying the right market segments for opportunities, working collaboratively with internal teams to refine the offering; shaping the messaging; and launching the end-to-end go-to-marketing strategy.
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_Our brand and voice,__ y_ou will develop a deep understanding of our services, our position, our target audience, and all of the nuances of our branding. You will establish consistent and relevant messaging across all marketing collateral including the design and launch of a monthly newsletter.
-
_A multichannel marketing strategy, y_ou will be hands-on designing and driving multichannel campaign strategies that align with the overall company marketing strategy. You will design, develop, and roll out highly effective marketing campaigns, managing and being hands-on from end-to-end. You will set, measure, meet, and adjust KPIs to ensure lead generation and conversion, attraction, and engagement.
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_SEO and Website update_

Skills & Qualifications

12+ years of experience in Marketing, communications, or related field and 2+ years of relevant experience in B2B marketing from campaign strategy and execution to content marketing. You have experience performing market research activities, synthesizing data and providing compelling outputs of your findings to drive decision making. You have expertise in lead generation, engaging prospects through a multiprong approach. Ideally, you are familiar with the healthcare or health tech industry.
Outstanding writing skills and the ability to adopt our company's voice across all messaging and content. You can set and measure KPIs, derive insights, and plan future actions based on the data.

Here's how we'll support you:

Weekly one on ones with CEO to chat through deliverables, progress and professional development
Regular access to healthtech execs
Industry networking and professional development opportunities
Flexibility in projects to make sure you're getting the right experience to meet your career goals
100% remote work

Working Hours:8AM-4PM EST