- Oversee day-to-day team operations in terms of delivering automated and ad-hoc digital marketing reports and insights
- Lead transition of digital advertising book-of-record reporting, involving integrations of Google Analytics and Facebook offline conversions into existing dashboards
- Lead integration of other digital marketing channels into book-of-record marketing dashboards, including SEO, public site, online banking, and mobile banking app
- Drive standardization of digital advertising measurement across all LOBs through multi-touch attribution, media mix modelling, and A/B lift tests
- Develop a digital advertising insights framework that leads to actional recommendations
- Collaborate with the digital marketing capabilities team to drive increased automation of digital reporting and insights
- Create and develop a team not only focused on developing insights but also presenting insights back to partners to drive strategic improvement
- Enhance digital analytics capability by developing a "best-in-class" analytics team that delivers meaningful insights that drive measurable business value
- Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
- Identify and champion digital media and analytics projects and services across all paid, owned and earned assets
- Work with vendors and/or internal partners to develop and integrate advanced techniques for performance measurement and attribution
- Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives business profitability
- 7-10 years of experience in digital marketing analytics, preferably within the context of financial services
- 5+ years experience managing small to mid sized digital marketing analytics teams with experience in identifying and growing talent -people management skills
- Strong BI/Visualization skills and experience
- 5+ years of relevant experience in digital analytics data with specific experience with the following platforms:
- BI/Data Visualization Platforms: one of, Domo, Power BI, Looker, Datorama – digital marketing analytics
- Marketing Analytics Platforms: one or more of Google Analytics, Adobe Analytics, CM360
- Digital Advertising Platforms: one or more of SA360, DV360, Google Ads, Facebook Business Manager
- Working experience with digital attribution and marketing mix modelling methodologies
- A passion for analytics, high comfort level and interest in interpreting data and results; ability to "tell stories" with data and facts
- Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership
- Strong project management skills and a high attention to detail
- An overall dedication to producing high quality work and desire to continuously learn, develop and do better
- Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems
- A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business
- Ability to work with senior partners to prioritize work efforts across team and communicate trade-offs, get their trust and buy-ins by helping them understand how different initiatives would generate business value
- Working experience on marketing use cases with Google Cloud and Big Query would be an asset
- Skills and experience with either SQL SAS, PySpark, or Python would be considered an asset
- 7-10 years of experience in digital marketing analytics, preferably within the context of financial services
- In addition, s/he will have a degree in quantitative discipline, science, engineering or business/finance is preferred.
- Excellent presentation & communication skills
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Digital Marketing Analytics Lead - Toronto, Canada - CB Canada
Description
Digital Marketing Analytics Lead
On behalf of our client in the Banking Sector, PROCOM is looking for a Digital Marketing Analytics Lead.
Digital Marketing Analytics Lead – Job Description
Digital Marketing Analytics Lead – Mandatory Skills
Digital Marketing Analytics Lead - Nice to Have Skills
Digital Marketing Analytics Lead - Assignment Start Date
ASAP – 12 months to start
Digital Marketing Analytics Lead - Assignment Location
Toronto, ON – Work Hybrid