Lead, Social Media - Toronto, Canada - Ontario Health

Ontario Health

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At Ontario Health, we are committed to developing a strong organizational culture that connects and inspires all team members across the province.

Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health outcomes, experiences and value.

How we work together is reflected through our five values:
integrity, inspiration, tenacity, humility and care.

Want to make a difference in your career? Consider this opportunity.

Reporting to the Director, External Communications, the Lead, Social Media is an experienced Communications professional with specific experience and expertise in social media management. This individual is creative, collaborative and has a keen understanding of social media best practices and the role social media can play in informing and engaging. The Lead is experienced in translating complex communications into strategic social initiatives with a vision to deliver a measurable increase in awareness and engagement.

Here is what you will be doing:

Develop, plan and execute targeted messaging in line with Ontario Health's social media strategy and best practices, as well as explore and recommend new approaches that align with Ontario Health's annual business plan-
Ensure social media strategies are on-brand, relevant, innovative, and effective in driving awareness and engagement and support Ontario Health's overall communications objectives and strategies-
Develop and maintain monthly social media calendars for all platforms based on overall communications' calendarsStay up to date with latest social media best practices, trends and technologies to provide ongoing guidance and recommendations for new social initiatives and tactics to deliver on strategic objectives and goals-
Measure and report on content performance, evolving approach as needed based on best practices and audience insights-
Provide regular, and as needed, social media scans to inform internal colleagues on current issues-
Support External Communications media team in monitoring of issues and current eventsHere is what you will need to be successful:Education and Experience
Bachelor's degree in Communications, Journalism, Marketing or related field is required-
5-7 years Communications experience in a complex or health care environment with specific experience and expertise in social media and community management;-
Bilingualism (French and English) an assetKnowledge and Skills
Demonstrated excellence in social media management and best practices, including community and content management, monitoring and measurement to optimize performance-
Advanced writing and communications skills with a proven ability to create content that is clear, consistent, and easy to understand for a variety of platforms-
Attention to detail and the ability to work individually and proactively, with strong organization and time management skills-
Understanding of how business goals relate to communications aims and content development-
Proven relationship builder with strong collaboration skills with experience working with partners across an organization-
Responsive, cooperative team member with sound judgement and solid decision-making ability; ability to effectively present recommendations and articulate rationale-
Demonstrated experience using social media analytical tools and presenting insights-
Experience with social listening with a solid understanding of issues management and crisis escalation best practices. Maintains up to date awareness of regulatory requirements-
Experience using Adobe Suite (ie. Photoshop and InDesign)
Employment Type: Permanent Full Time

Paygrade and Zone: 6B

Internal Application Deadline Date:
May 1, 2023

Note:
As part of the initial recruitment screening process, applicants must confirm that they are fully vaccinated against COVID-19.

If applicants are not fully vaccinated, they will be required to identify any accommodation needs pursuant to a protected ground under the Code.

Applicants who identify an accommodation need will be required to provide supporting documentation with respect to their need for accommodation when requested by Ontario Health.

If no such accommodation is identified, the applicant will not be eligible to proceed through the recruitment process.