Marketing Manager - Lower Mainland, Canada - Musora Media Inc

Musora Media Inc

Verified Company

Lower Mainland, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

You're a Strategic Marketer who's not afraid to design, plan and execute a thoughtful marketing strategy that'll keep our students playing music longer.

You're passionate about music and, ideally, play the drums
At Musora Media, we want you to bring your unique self to work and play. At any stage in our hiring process, please let us know if you require any accommodations. We will do our best to provide reasonable accommodation.

What's in it for you:

-
Career Development. You're joining a growing team. The opportunities in this role are limited only by your imagination.
-
Benefits. Physical & mental health benefits, prescriptions, dental, and vision benefits - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.
-
Paid time off. We understand and value the importance of rest and recovery and that includes time away from work (Plus, you'll get your birthday off.)
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On-site gym. We have a miniature "iron paradise" you're welcome (encouraged, even) to use at your leisure.
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Onsite SNACKS. Including beer (yes, beer), kombucha, Cliff bars, and a delicious assortment of cheeses.

Job/Position Overview
A curious and authoritative marketer, owning the strategy and execution that drives increased activation, engagement, and ultimately, lifetime value.

Key Qualifications:

Knowledge/Education/Experience

Proficient in the English language, both written and verbal.
Good business acumen and an ability to keep focused on achieving KPIs.
Understanding of key musical concepts.
3+ years of experience in marketing/customer experience.
Experience creating multichannel drip campaigns.
Experience and proven ability in copywriting and split testing.
Experience in drumming or a drummer.

Skills, Abilities and Other Attributes

Ability to exhibit the Company's Core Competencies, which include our three core values: Empathy, Passion, and Grit, as defined on our company website.
Excellent interpersonal and communications skills.
Excellent persuasive copywriting skills.
Proactive and curious with the ability to dream big and bring projects to fruition independently.
High level of ownership in personal projects.
Demonstrated ability to manage large projects with multiple priorities.
Willingness to learn and push yourself to be better.

Key Duties:

You will
support the marketing team with:

Planning and managing cross-channel communications including research, strategy, execution, reporting, and ongoing iteration.
Identifying key opportunities to improve the user experience, and eloquently outlining your recommendations to create buyin across the organization.

You will be
primarily tasked to:

Drive key projects from concept to launch, including working cross-organizationally, ensuring timelines, budgets and commitments are met, while providing exceptional communication to team members, leaders, and stakeholders throughout the process.
Ongoing accurate, errorfree, and timely communication.
Create a campaign tracking plan and tools to evaluate results, identify bestperforming marketing activities, refine the plan, and implement improvements.
Leverage A/B experimentation to manage performance, drive channel and campaign optimization, and identify key drivers of trends in customer behaviour.

Reporting Structure

Reports to the VP, Student Experience
No direct reports, there is the potential for future management opportunities

Job Details
- $60,000-$75,000, annually

Onsite/Hybrid, needs to be able to come in onsite on a weekly basis at least for the first 3 months
Fulltime

Musora Media Inc. is an equal opportunity employer that is committed to diversity, equity, and inclusion in the workplace.

We believe that diversity, equity, and inclusion are a necessity and that all humans have strengths, skills, and abilities that are unique and valuable.

We do not permit discrimination or harassment of any kind. This includes all employment practices within Musora Media because we hire based on qualifications and business needs. We truly care about ensuring a transparent culture, where everyone feels welcome, heard, and appreciated.

About Musora Media

At Musora Media, we make it easier to play the songs you love by combining great teachers, organized lessons, and practical technology with student-centred communities.

Jared Falk founded his first online lesson community in 2003 and has been steadily growing online education communities since then.

Over time Musora Media has become a multi-faceted business that includes online media properties, digital and physical products, and an online education platform with over 180,000 students.

While we love all instruments, we currently have communities for drums (Drumeo), piano (Pianote), guitar (Guitareo) and voice (Singeo) within our online membership.

Underpinning all of our efforts are two simple goals