Marketing Automation Specialist - Montréal, Canada - Brain Finance

Brain Finance

Verified Company

Montréal, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

What You'll Do:

Present results and recommendations to senior level management on a regular basis;
Use database management skills to target customers based on behaviors and demographics;
Experiment with new technologies and leverage personalization to create a journey that resonates with each customer;
Confirm that marketing messages are sent in proper form and template, following industry standards;
Identify growth areas for trigger and transactional campaigns to increase customer LTV by driving engagement and loan generation frequency for those clients who need our services;
Manage endtoend campaign development, partnering brand marketing, product managers, analytics team, development, and 3rd party vendors;
Responsible for delivering on the best client experience and wearing your client centric hat to deliver transactional campaigns across the entire customer funnel;
Develop and deploy behavior
Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results;
Work with other business departments and agencies including, copywriters, designers, HTML and database developers, and business development.

What You'll Be Bringing to The Team:

A real passion for results-oriented marketing and a strong work ethic;
Bachelor's degree in marketing, advertising, digital media, web or graphic design, business, or equivalent (or related experience);
Successful experience where your efforts increased net revenues for your company;
Analytical and datadriven with experience tracking performance and optimizing metrics to hit sales goals;
Hands on experience working with different data sets and understanding of data infrastructure;
Selfmotivated with an ability to prioritize and manage several projects simultaneously;
Knowledge and experience with HTML and content management tools;
High attention to detail with excellent organizational and project management skills;
Excellent written, verbal, and presentation skills;
Experience with A/B, test and control, holdouts, and multivariate experiments;
Experience at a large consumer Internet/ecommerce company or agency is a plus.

What We Offer: