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    Marketing Automation Specialist - Montréal, QC, Canada - Brain Finance

    Brain Finance
    Brain Finance Montréal, QC, Canada

    6 days ago

    Default job background
    Description
    BrainFinance is a leading financial technology company that provides responsible and constructive credit solutions to consumers.

    We are redefining access to credit through our revolutionary technology that utilizes machine learning and automation capabilities to offer better and simpler financial services to everyone.

    A true innovation lab, our team consists of financial experts, data geeks, mathematicians, computer scientists, and software engineers, all working together to bring fair and transparent credit solutions to the masses.

    We're seeking an Email & SMS Marketing Automation Specialist with a track record in creating high-impact campaigns. You'll manage our email marketing program and communication tools, and collaborate with marketing professionals to improve the customer experience. Utilizing data analysis to continuously improve segmentation, welcome series, and workflows, boosting engagement and conversion rates;
    Identify opportunities for personalized, automated marketing strategies and new segmentation tactics;
    Assess and enhance the performance and ROI of email campaigns;
    Regularly report findings and recommendations to senior management;
    Use database management to target customers based on behavior and demographics;
    Continuously improve email content, subject lines, and target audiences to increase engagement and conversion rates;
    Oversee timely execution of email campaigns, including planning, design, copywriting, and obtaining approvals;
    Ensure marketing messages comply with industry standards;
    Support the executive team in refining our email marketing program;
    Lead campaign development efforts, coordinating with marketing, product managers, analytics, developers, and external vendors;
    Take responsibility for campaign results by analyzing email performance, sharing insights across teams, and leveraging findings for future campaigns;
    Collaborate with teams to design and execute A/B tests for campaigns, aiming to enhance customer experience;
    Develop behavior- and event-triggered emails featuring dynamic content;
    Work alongside the marketing team and others to generate effective campaign materials;
    3-4 years of experience in planning and executing automated email campaigns;
    ~ A proven history of contributing to net revenue increases for companies;
    ~ Skilled in designing and building email marketing campaigns, including nurture programs;
    ~ Analytical and data-driven, with proficiency in tracking performance and optimizing metrics to meet sales targets;
    ~ Knowledgeable about various data sets and understanding data infrastructure;
    ~ Self-motivated with the ability to prioritize and manage multiple projects effectively.
    ~ Experienced with HTML and content management tools;
    ~ Detail-oriented, possessing strong organizational and project management skills.
    ~ Experienced in A/B testing, control groups, holdouts, and multivariate testing;
    ~ Familiar with email marketing best practices, including list segmentation, subject line optimization, campaign tracking, deliverability, and compliance with CAN-SPAM/anti-spam laws;
    ~ Good understanding of Customer data platforms (CDPs) to provide actionable insights to fuel campaigns;
    ~ Comprehensive knowledge of Outbound marketing - building databases, cold email marketing, traditional marketing that leads to website conversion;
    ~ Related experience with marketing technology platforms like Adobe, Tealium, CleverTap or Braze is a strong plus.

    Group Insurance (Health and Dental)
    Retirement Savings Plan (RSP)
    Employee Assistance Program (EAP)
    Hybrid - Office / remote (the team is in the office on Wednesdays)

    Office perks:
    Event Coordinator responsible for social activities, 5-7, snacks provided, yoga and meditation room
    Paid subscription to training tools
    Modern open plan office with pin pong, and pool table
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