Digital Marketing - Toronto, Canada - WELL Health Technologies Corp

WELL Health Technologies Corp
WELL Health Technologies Corp
Verified Company
Toronto, Canada

4 weeks ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description

Position:
Digital Marketing & Content Specialist

Type:
Full-Time Permanent

Location:
Toronto, ON (Remote)

Company Overview:


WELL's Billing and Back-office Business Unit supports physicians through technology and services aimed at improving practice performance and reducing their administrative burden.

It includes companies such as DoctorCare, the Canadian market leader for billing solutions, ClinicAid, Doctors Services Group and Secure Solutions.

Combined, these companies support 6000+ Doctors across Canada


Position Summary:


  • We are looking for a

Digital Marketing and Content Specialist to take the lead in managing all demand generation activities for the Billing and Back-Office Unit portfolio of companies. Reporting to our marketing lead, you will create and execute new and innovative strategies across a variety of channels to attract new customers in our current and new markets across Canada.

  • This is an exciting time to join WELL's Billing and Back-Office Business Unit team as we launch aggressive growth plans and new strategic projects heading into 2023

Key Responsibilities:


  • Quickly come up to speed on the portfolio of companies' technology solutions, partnerships, and product offerings across Canada
  • Develop and manage the execution of digital and content marketing initiatives including:
  • Content development (reference guides, blogs, whitepapers, webinars)
  • Optimizing content for SEO
  • Marketing automation platform and reporting capabilities
  • Strategic partnership marketing initiatives
  • Work with a cross functional team (Sales, Product Management, Customer Success) to establish growth and demand generation strategies to support the portfolio's revenue goals

Requirement:

years' experience executing content and digital marketing campaigns

  • Excellent copywriting/copy editing skills
  • Deep knowledge of SEO practices and tools
  • Familiarity with SEM practices and tools
  • Experience working with marketing tools such as Google Analytics, Google Ads, WordPress, Hootsuite, Mailchimp, and Salesforce
  • Demonstrated project management and creative problemsolving skills

To be successful in this role:

  • You have strong interpersonal and communication skills.
  • You're organized and can stay focused on priority activities.
  • You're resourceful and able to learn independently as well as identify what needs to get done and can hustle to get it done.
  • You are humble and able to remove ego from discussion to identify the best solution to a problem as well as honestly reflect on your own areas for improvement.
What's In it For You

  • Comprehensive benefits plan
  • Competitive compensation
  • Work with a great team that prioritizes your development
WELL is committed to supporting a diverse, inclusive, and accessible workplace.

We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and perspective.

We strive to create an inclusive workplace where differences are celebrated and fuel our success - this is the WELL Way
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