Branded Apartheid
We are told that personal brand at the mass level is a NORMAL thing that everyone has a brand and that we must live our life wary of that reality. We must be more wary who it is that are doing the branding and how that makes us even more branded than a politician could ever do.
Until the image became universal because we were told that this is the new way of work, there were many laws enacted by the very politicians we might condemn for branding things to their favored viewpoint and the politician is doing this to protect us from the professional.
Without those laws the world becomes that much more unfair as professionals choose people in their likeness and not on the basis of the best person for the job. As a society women know this branded life well, but in modern times there are small progressive steps in this area.
Today the marketing professionals want to brand us from the front side and the human resource professionals are encouraged to look at us from the back-end and then cherry-pick who it is they want based on seeing information that would be illegal for them to see at work.
So it is we create a new form of apartheid. This word that came from South Africa meaning a separation of races. Later the term sexual apartheid was formulated to denote the economic and social sexual discrimination against individuals because of their gender or sex. It is a system enforced by using either physical or legal practices to relegate individuals to subordinate positions.
At the same time people leaving colleges with degrees are finding that they might have to begin their work life on minimum wage salaries, having given their services for absolutely free in internships, because they are told this in their best interest to gain "work experience".
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Comments
CityVP Manjit
7 years ago #10
Very well observed. See also my discussion about the "brand" of Andy Kaufman with Aurorasa Sima at https://www.bebee.com/content/1227868/1116955#c12
CityVP Manjit
7 years ago #9
That is why this matters because then we can go about designing 21st Century corporations, because the industrial age mindset whether it be Taylorism or the criticisms that Noam Chomsky has leveled at the 20th Century corporation. Sometimes just writing out our own baseline becomes the water-mark for our own imagination and that is where we begin as a new future. Otherwise the traditional corporation will continue to inspire the new corporations like Google, Facebook and whatever else becomes a 800lb gorilla to continue doing the old things in a new but digital way. For whether it is the old and the new when their GOD is Greed-On-Demand it does not matter how they cite they are modern, they are simply making the old new again. There is an old that should be new again and that isn't down to corporations becoming virtual equivalents, but the craft, the home and the ways of human life that were savaged and displaced by the industrial age machine and its off-spring the digital machine. Even if we get this, it is worth sharpening our own saws of meaning - otherwise life become an assumption were we only assume.
CityVP Manjit
7 years ago #8
Thanks Laurent, I have cued up the parts Louise published on Medium and I have your original link. I did not pay much attention to Louis on LinkedIn but this is brilliant and all of these parts to his thoughts about digital medium answers the question "What is the Cluetrain Manifesto" - as if there is one simple branded off-the-shelf answer to that or if there ever was. When people do ask me I just recite "Markets Are Conversations" in my best robot voice. This link also tells me where you are at and this tells me totally where you are at and so I am delighted to read this and more importantly meditate it on this and so of course, I am absolutely delighted that you shared this with me. I can now see this is me saying to a fireman that the reason a house burns is because of fire :-) Part 1 of 4 https://medium.com/@big_thought/on-the-future-of-digital-media-1a7dead4eb3#.2agrfwx3f :Part 2 of 4 https://medium.com/@big_thought/on-the-future-of-digital-media-part-1-3-d467e42ab211#.bn01dxwcq Part 3 of 4 Rebirth of Digital Media (for some reason this link was deleted online) but features in Google Doc Part 4 of 4 https://medium.com/@big_thought/on-the-future-of-digital-media-1a7dead4eb3#.2agrfwx3f I do remember someone (I think it might have been Aurorasa Sima ) that you should write more. There is brilliance in them hills :-)
CityVP Manjit
7 years ago #7
Excellent Siraj. This much I know, we brand ourselves as much as we brand each other and thus I cannot separate the word branding from branded. A branded existence may be the only viable existence for some, so it is important for me to acknowledge the needs of human survival. The first question I ask is "Is my life in flow?". If it is out-of-flow then I must learn and engage that which brings it back into flow. If my life is in flow I can ask a bigger question "Is this leadership?" This question is based on the premise that was made (ironically) by Tom Peters "leaders create more leaders". When he wrote his book "The Brand Called You" it not only led to leaders creating more followers, but today followers that create more followers. Leaders that create more leaders if we are focused on a life in flow, means a single light watching each other candle light itself - because at the end of the day, none of us are a candle - we are human beings who can anthropomorphize a candle and then live that metaphor [ and the Sage of Metaphor at beBee is Sara Jacobovici ] - my greatest apology is that I like to think, that is all 😊
CityVP Manjit
7 years ago #6
Dear Ali Anani our DNA is different but our similarity is that both of us seek the explorable and in doing are wiser to the deplorable. The struggle that is within us is to emerge and be a life that is full of flow. In this is our own freedom where it does exist. Seeking freedom outside of ourselves is a fools errand, it is only found within us and if it is, then we break free of containers.
CityVP Manjit
7 years ago #5
In my case Siraj I am not trying to learn worldly matters, I am exploring what I see and living my life. When we try to see things as a tribe and a group, we are no longer observing what we are a part of. Once we engage in following others, what history proves is that this is what we have always have been doing. Agreement is a very different thing to learning - there is conflict in agreement and disagreement but there is harmony in learning unless of course, it is we who are conflicted within ourselves or we merely conditioning ourselves to a new condition. The best part of learning is the unlearning as I move into action learning. There is too much in history or science or politics or marketing or the thousands of disciplines we can find, but our DNA can tune into what allows us to engage our own flow - and if we are in flow then there is wisdom in our learning. If we are out-of-flow then it is we who did that to ourselves. The key factor here is ABUNDANCE and having a container or a mass brand does not add to it.
CityVP Manjit
7 years ago #4
When people elect a President with their primary motivation being "we want to take our country back" and irrationality abounds in the workplace, covered up with branded talk and PR spin, has our era of mass personal branding so far served to reduce wealth gaps or serve to increase them? http://www.thestranger.com/slog/archives/2014/09/02/20486508-the-wealth-inequality-between-white-and-black-households-in-the-us-surpasses-the-one-in-aparthied-era-south-africa
CityVP Manjit
7 years ago #3
The likeability ladder today is a Facebook share and a concern for "LIKES" - that is even more ironic :-) LinkedIn is even more hypocritical when some of its members say "This is not Facebook!!!" They are right, what these people want is even worse than Facebook, for this self-image is a professional conditioning and partly more social engineering by a digital elite.
CityVP Manjit
7 years ago #2
Laurent, what are your feelings about this particular article? http://tinybuddha.com/blog/stop-trying-to-fit-in-and-start-embracing-your-true-self/ Personally, I am not looking for what fits, but how I can remain free.
CityVP Manjit
7 years ago #1
Apartheid was a container for people which benefited a dominant minority. The dominant minority today is the emerging digital elite and for both groups the containerization of people makes perfect sense. Look what is happening in that container right now. If the people within this container were more enlightened than the people outside of it, I would be thrilled. Instead today in the beginning of the 21st Century, we are talking about fake news and alternative facts - and that was just from Twitter. I wrote this to ask the most basic question of all "What is going on?" and it is a question that I must come to grips with, because each of us are responsible for our own digital journey, unless we surrender it to the social engineering by digital elites like Zuckerberg (which of course we are all still somewhat free to do).