Manager, Integrated Communications - Waterloo, Canada - University of Waterloo

University of Waterloo

Verified Company

Waterloo, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Overview:
The Manager, Integrated Communications is part of a fast-paced team of integrated communications and marketing professionals.

Under the direction of the Director, Integrated Communications, the team works closely with a wide range of campus stakeholders to develop strategic communications to advance the University of Waterloo's reputation.

This position is accountable for identifying and delivering the strategic institutional communications content, used across multiple channels to advance the University's image, profile and reputation with local, national and global audiences.

The position will develop and implement traditional and digital communication activities in support of strategic goals.

The incumbent will be a storyteller and editor, providing leadership and guidance to senior leaders, administrators and staff on content creation and management.

The incumbent will provide guidance to communication colleagues across campus who contribute to the University's program of content marketing.

This position is responsible for planning, evaluating and producing the highest quality content, which will further the reputation and strategic goals of the University.

The incumbent must be a highly skilled writer, with superior understanding of both traditional and new communication technologies, and a strategic thinker with deep experience.

The Manager serves as a lead editor and provides leadership and guidance to communications professionals across campus on matters of research, style, story development and content creation.

Responsibilities:

Implement communications plans

Under the direction of the Senior Manager, Integrated Communications and working with others across campus, support a panUniversity communications plan that reflects and supports the central goals of the University
Proactively manage multichannel communications campaigns
Represent Waterloo's voice and position in communication material and facilitate conversations that enhance Waterloo's reputation and are of value to key local, national and international audiences and stakeholders
Collaborate with faculty members, University leaders and communications teams across campus to identify and promote research and activities relevant to the University's strategic goals
Contributes to the University Relations editorial content calendar for central channels
Make recommendations on innovative approaches to disseminate content using emerging technologies
Under the direction of the Senior Manager, Integrated Communications and other University Relations leaders in a matrixed organization, delivers a comprehensive communications content program — from the development to the evaluation and critical assessment of content
Create multimedia content for the University's websites, social media channels and a suite of central institutional print and digital collateral used to advance the University of Waterloo's reputation
Ensure consistency, accuracy and excellence in quality and content of messaging in all materials
Develop multistakeholder communications plans to support significant content or events
Conduct research, interviews to write, edit and factcheck a variety of communication materials in support of the marketing and communication plan
Ensure that Waterloo's visual identity, messaging and style guidelines are consistent in all institutional marketing and communication materials produced by University Relations
Support the Emergency Communications Team in delivering of the Emergency Response Plan as required
Provides research and writing for strategic institutional documents; determine and coordinate cascading communication plan for stakeholders
Attend events to compose notes capturing key messages, take photographs and video and network with attendees to provide content for social media outlets/audiences, e.g., Twitter, Facebook, etc.
Perform other duties of a comparable level/type as assigned
Participate in the administration of specific departmentwide responsibilities and other general and specific duties as may from time to time be determined

Insights and understanding

Evaluate data and metrics to optimize content creation and distribution across all channels. Use data and metrics to improve the effectiveness of online content
Conduct environmental scans to identify new approaches and assess new technologies to deliver content in new and innovative ways
Identifies opportunities to promote University key messages in a wide range of content and channels
Contributes to creating a strategy for the assignment and selection of photographs; negotiate permissions, prepare copy and photographs for use, write display copy and organize material for designers
Collaborate on the development of creative vision for photography to be used across print and digital channels in support of the University's strategic goals
Ensures consistency, accuracy and excellence in quality