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    Senior Market Insight Manager - Edmonton, AB, Canada - ATB Financial

    ATB Financial
    ATB Financial Edmonton, AB, Canada

    6 days ago

    Default job background
    Description

    Maybe it's our exceptional culture where your total wellness is supported through market-leading benefits and you're free to bring your whole self to work.

    We foster a culture of purpose, performance and possibilities.


    Department:
    Culture, Communication & Marketing

    Work Arrangement:

    Hybrid: You'll work both remote and onsite, where time onsite is based on your job accountabilities and performance objectives.

    As Senior Manager of Marketing Insights on ATB's Culture, Communications and Marketing (CCM) Team, you're an active listener who is naturally curious, with a proven track record of building trusted relationships.

    You're also a critical thinker and a creative problem solver who is able to translate research and data into actionable insights - storytelling comes naturally to you

    Your experience and collaborative approach will enhance our Brand's value proposition, inform our strategic approach and play a key role in shaping our performance measurement systems.

    Under the leadership of the Director of Strategy, Insight & Planning, this role is influential and works closely with senior marketers and other key leaders across ATB to support marcom tactics that align with ATB's business goals and CCM's own operational plans.

    You will act as a consultant and partner for all Marketing teams in the way of designing performance/measurement plans of their initiatives and influencing their strategies.

    Strategy & Planning

    leveraging market research, consumer insights and competitive analysis

    Drive the instilling of a customer led, data driven strategic approach by curating, interpreting and distributing insights, trends and external POVs to facilitating key insights sessions and provide key recommendations.

    Lead and provide input into the development of qualitative and quantitative concept and copy testing plans/proposals, ensuring creative alignment with strategic brand and campaign goals
    A key partner of both leaders and program owners in the building of the annual plan and segment market plans
    Coaching for Marketing Data & Analytics

    Advise and coach on the creation of strategies and marketing briefs across CCM; providing considerations, special analysis, and points of view from current internal/external trends
    and ensure consistent implementation across the teams
    Contribute to the development of an integrated, "real-time" snapshot of Brand/Marketing effectiveness; Lead and inspire our Marketing Insights Manager to ensure efficient delivery of projects by offering support and guidance

    ~ Act as a trusted strategic partner to the broader CCM team—someone recognized for their specialized expertise and leadership in advancing the data-centricity and measurement storytelling of how CCM works to maximize results and impact to ATB

    At least 5 years experience in marketing, market research, or marketing analytics/insight
    Strong data-driven and analytical mindset, with a solid knowledge of KPI frameworks and marketing metrics/tracking
    You can synthesize learnings from multiple "data" sources and formulate storylines; Strong understanding of the full range of marketing channels, how they work, how they can be integrated and how to evaluate them
    Excellent communication skills - ability to tell a story from data (influential communicator & presenter).
    Ability to adapt to and balance shifting priorities
    Knowledge of the following are also considered an asset for the role:

    Programs such as GA4, Emplifi, Hubspot, Looker Studio, Tableau, Google Cloud Platform (GCP)
    Advances analytical techniques that drive marketing KPI generation
    Agile methodology and practices
    If you believe your experience and qualities are what we are looking for, please consider applying

    If you know one of our team members, BEFORE applying, reach out to them and ask them for a referral link to help your application stand out.

    Online applications are preferred.

    We are dedicated to building a workforce reflective of the diversity within our communities and creating an environment where every team member has what they need to reach their potential.

    Thank you for applying online. We might ask you to participate in a digital interview or phone interview.

    Follow us on LinkedIn , Facebook and Instagram to get the inside scoop on what our team is up to.

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