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    analyste marketing stage - Vancouver, BC, Canada - Homebase

    Homebase
    Homebase Vancouver, BC, Canada

    1 week ago

    Default job background
    Description
    We're revolutionizing the way small businesses manage their teams and grow their business.

    What this means for you is a shared passion for innovation and making a difference for the people we serve.

    We are building out our Analytics team at Homebase, which comprises Marketing, GTM, Product, & Revenue Analytics.

    Within Marketing Analytics, you will play an integral role in building out the function from scratch, partnering closely with our CMO and Marketing Directors to drive insights, shape our strategy, improve our marketing attribution framework, stand up and improve reporting, and provide key recommendations to your business partners.


    Overall :

    You will work alongside our Head of Analytics, CMO, and their leads to play a crucial role in setting and measuring our growth strategy in this period of high growth while taking our marketing analytics to the next level.

    Partner with the CMO and Marketing function to deliver executive and board-level presentations that succinctly communicate the overall health and success of Homebase's marketing efforts, from ad-hoc analytical deep dives to long-term growth strategy.

    Owning and driving weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights.

    Marketing analytics & attribution strategy : Implement this by measuring the efficacy and performance of marketing channels (paid, organic, brand, email, chat, website (direct), social, etc).

    This includes collaborating with our data, engineering, marketing, and finance teams to evaluate and onboard the right vendors and tools.

    8+ years of experience in marketing analytics or related highly analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer-facing products.

    ~ You know A/B tests & analysis, and experiment design to optimize acquisition marketing like the back of your hand. Google Ads), marketing analytics and tracking tools (e.g. Hands-on experience with data visualization tools (e.g. Looker/Tableau), Excel/GSheets and SQL.
    ~ Deep understanding and POV on marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of hands-on experience in measuring the efficiency of marketing activities.

    The most successful candidates will display these attributes and behaviors:
    Strong understanding of marketing principles and strategies, including digital and offline marketing channels, and customer lifecycle management
    Strong analytical and problem-solving skills with the ability to effectively convey complex analyses into approachable, simple takeaways to a broad set of people from different teams and levels
    High comfort level with building management consultant-style strategic decks, from formatting to storytelling with visuals and data, for an executive audience
    A lover of local businesses supporting and building great products for them
    Employer supplemented Medical, Dental, and Vision Insurance Plans
    ~20 days of accrued PTO, annual paid holidays, and paid volunteer time off
    ~ Short- and long-term disability coverage
    ~ Flexible spending account (FSA) options
    ~ Work from home Monday, Thursday, & Friday
    ~ Background Check + Offer Stage
    Diversity, Equity, and Inclusion at Homebase

    At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves.

    Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more.

    More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers.

    As the leader in small business team management, Homebase tracked 1+ billion hours for 2.Homebase is based in San Francisco, Houston, Denver, and Toronto.

    We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

    **By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process.
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