Pr & Communications Specialist - Montréal, Canada - CCM Hockey

CCM Hockey
CCM Hockey
Verified Company
Montréal, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game.

Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront.

We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream.

We're looking for passionate players who share our core values and will help us become THE industry leader


At CCM Hockey, we live our values everyday:

Authenticity:
Standing up for who you are, doing what you mean and what you believe in.


Empowerment:

Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.


Teamwork:
A team that works together always beats a team of highly skilled individual players.


Respect:

Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.


PURPOSE

  • The purpose of this role is to develop and execute a global communication and PR strategy following our global strategic direction. You will be responsible for providing support in the development and implementation of comprehensive communications and marketing plans and initiatives that support marketing objectives. You will work on propelling CCM's brand image and awareness through a consistent messaging and execution as well as overviewing all marketing communication, digital media and PR initiatives as well as oversee CCM's internal and external communications by drafting press releases, organizing PR events, and maintaining strong relationships with clients, partners, and other key stakeholders.

KEY ACCOUNTABILITIES

  • Define CCM's public relation goals by developing and implementing strategies to maintain public image.
  • Write and distribute press releases, internal communications, and fact sheets.
  • Cultivate strong relationships with media outlets, journalists, influencers, to ensure efficient communication with maximum reach.
  • Respond to media requests and assist with media outreach.
  • Analyze and report on PR and campaign results.
  • Maintain and manage list of media contacts, journalists, influencers and other members of the media.
  • Collaborate with marketing team and to plan, implement, and develop effective marketing campaigns aimed at growing brand awareness.
  • Work in collaboration with key stakeholders to ensure brand and product messaging are consistent across all consumer and customer touch points.
  • Coordinate research efforts for brand health and market share in collaboration with partners
  • Deliver on consumer obsession by putting the consumer at the heart of every single decision.
KNOWLEDGE, SKILLS, AND ABILITIES

  • Bachelor's Degree in marketing, communications, public relations, or journalism.
  • 35 years experience in marketing or communications role
  • Bilingual (French & English, oral and writing)
  • Must thrive in fast paced environment with multiple projects & deadlines.
  • Must be able to possess strong strategic thinking.
  • Important attention to details and capacity to work on many projects at once
  • Strong organizational, time management, presentation, written and verbal communication and interpersonal skills.
  • Experience in sporting goods industry an asset
WHY JOIN THE CCM TEAM?

  • Competitive salaries, including a performancebased bonus program.
  • Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day
  • Group retirement pension plan with employer matching (up to 5% of base salary).
  • 3 weeks of vacation per year prorated as of your start date.
  • Flexible work schedule.
  • Discounted prices on CCM products.
  • Subsidized sports and wellness activities.
  • Fun social events throughout the year.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators.

We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.

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