- Collaborate with cross functional team to lead the development and implementation of comprehensive marketing strategies and campaigns that support prevention education goals while ensuring that targets are set, monitored, and achieved.
- Oversee all aspects of marketing campaigns, from concept through execution, spanning all marketing channels (as appropriate), including traditional, digital, and event-based marketing.
- Develop and manage budget and internal resources to execute programs on time, and on budget.
- Identify and oversee research to better understand target audiences and identify prevention needs and consumer trends that are equitable and inclusive.
- Manage relationships and create programs with stakeholders including operators, sports leagues, and universities/colleges.
- Maintain a keen understanding of industry trends and research and make appropriate recommendations regarding communication strategy surrounding them.
- Oversee the planning, implementation, and optimization of all digital marketing campaigns, including paid advertising on Google, Meta and other platforms, email marketing, social media marketing, display advertising, and content marketing.
- Work with internal/external stakeholders to identify opportunities for new content for website and social channels.
- Collaborate with internal teams to develop strategies and execute programs to support business development efforts.
- Help execute the organization's CRM Strategy including database updates, email creation, deployments and reporting.
- Act as key member of RGC Discovery Conference team to develop and execute marketing strategy for a world-class global conference including sponsorship, promotion, and on-site experience.
- Responsible for leading execution of sponsorships and trade show booths at industry conferences and community events (developing booth experience, marketing materials etc).
- Lead, performance manage, and develop a team of marketing professionals.
- Manage external marketing relationships, partnerships, and agencies.
- Work closely with the VP Marketing and Communications, Evaluation and Programs Teams and CFO to evaluate and report on marketing KPIs.
- Work with internal teams and graphics resources to ensure all communications are on brand.
- 8+ years of experience in marketing, communications, or related field
- Post secondary degree in marketing, public health or related field required
- Experience managing advertising agency relationships and workstreams.
- Experience writing briefs that result in on-brand, high quality work from creative and PR agencies
- Proven ability to plan, develop, and execute on marketing strategies within budget to meet quarterly goals
- Current knowledge and experience with digital marketing strategies and tools including SEO, SEM, website management, e-mail marketing, digital advertising, social media content development
- Excellent interpersonal abilities, multi-tasking and prioritizing, problem solving skills and communication skills
- Excellent communicator with strong written, verbal communication and presentation skills
- Highly proficient in the use of various social/digital media channels (including LinkedIn, Twitter, Instagram, YouTube and Facebook) and website content management systems
- Experienced in the use of Microsoft Office (Word, Excel, PowerPoint), Google Analytics, and MailChimp
- Strong self-directed initiative, resourcefulness, and drive for innovation.
- Ability to work under pressure, to grasp developing situations quickly and to meet deadlines
- Knowledge and experience working from an equity, diversity and inclusion framework in the workplace with understanding of strategies to implement all three in a professional environment
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Associate Director, Marketing and Communications - Toronto, ON, Canada - Responsible Gambling Council
Description
Associate Director, Marketing and Communications (Toronto, Ontario)
Associate Director, Marketing and Communications
Hybrid, based out of Toronto
Reports to the Vice President of Marketing and Communications
KEY RESPONSIBILITIES
Social Marketing/Health Promotion
Department: Marketing and Communications
This is a full time position
Visit Careers at Responsible Gambling Council
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