Digital Marketer - Remote, Canada - Webrunner Media Group
2 weeks ago
Description
Dear problem-solvers, out-of-the-box thinkers, and straight-A students who skipped class:We want you.
ENVIRONMENT
Nice to meet you We're Webrunner, and we help contractors across North America generate exclusive leads through data-driven paid and organic online advertising.
Our HQ is based just outside of Montreal, QC, and our crew is made up of a diverse group found across Canada and the US, who believe that impactful work is the best kind of work.
We value hard work, humble leadership, and spirited community. Teamwork is our driving force, and no human gets left behind.
If you want to wear a suit and tie to work every day, be chained to your desk from 9-5 Monday to Friday, with absolutely no benefits whatsoever and zero option for career advancement, this is
NOT the place for you.
- COVER LETTERS > CVS_
RESPONSIBILITIES
As a _digital marketer_, you will be
managing relationships through strategic coaching between Webrunner and its clients in the home improvement industry across Canada & the US.
Although you might be new to the home improvement industry, you are not foreign to
digital marketing, and you love the idea of helping contractors leverage online advertising to predictably generate leads and scale their revenues.
Delivering happiness and success is the ultimate goal
QUALIFICATIONS
We are looking for someone who is...
- An expert in digital marketing channels such as
paid search & paid social (PPC), search engine optimization (SEO), and conversion rate optimization
- Adept in account management with prior experience in working directly with clients to understand their business goals, develop personalised digital marketing strategies, and provide ongoing support and coaching.
- Confident in identifying campaign performance challenges gleaned from analytics or marketing dashboards and can provide creative solutions to overcome them.
- Able to help clients make sense of marketing and financial metrics such as cost per lead (CPL), customer acquisition cost (CAC), and return on investment (ROI).
- Skilled at financial planning and budget management to effectively improve ROI from lead generation campaigns. This includes strategic allocation of funds across various channels/networks, monitoring spending against performance metrics, and working with campaign managers to adjust strategies as needed to maximize results.
- Driven by the desire to learn while staying updated with the latest trends and tools in digital marketing.
- A team player who can collaborate effectively with crossfunctional teams to ensure alignment and integration of marketing efforts are on par for lead generation goals.
- Exceptional in written and verbal communication skills to be able to express concepts and strategies to clients and team members with clear guidance and feedback.
- Able to identify and present, and upsell solutions to help drive growth and results for our clients.
WHAT YOU WILL GET:
LET'S TALK PERKS
Respect & Recognition
We believe the best type of people are those who are self-motivators.
Say goodbye to micro-managing If productivity stays up and we are getting results, we let you spread your wings and fly on your own.
Culture & Community
Our entire team is made up of the best kind of people you can find. We host frequent team-building activities and outings and believe that connection and community is #1. We value diversity and inclusivity and believe that corporate hierarchy is so 2008.
Health & Wellness
Rest easy with our extended health care plans, dental care, life insurance, and wellness program. Everyone needs a break, which is why we take paid time off seriously. We take care of you so that you can take care of you.
Flexible Work-Life Balance
You have a life, we get it This is why we offer flexible hours for our crew.
You'll never be locked into a 9-5 so you can work from home in your PJ's or join us at Webrunner HQ (did we mention we have a Nespresso machine?).
Note:
Only applicants who are selected for an interview will be contacted.
Chers résolveurs de problèmes, penseurs hors des sentiers battus et étudiants qui ont séché les cours
:Nous avons besoin de vous.
ENVIRONNEMENT
Enchanté de vous rencontrer Nous sommes Webrunner, et nous aidons les entrepreneurs de toute l'Amérique du Nord à générer des prospects exclusifs grâce à une publicité en ligne organique et payante basée sur des données.
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