Marketing Specialist - Canada - Canada Protection Plan

Canada Protection Plan

Verified Company

Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Duties will include:

Support Distribution sales and marketing initiatives such as, but not limited to, managing the print & production process for required print materials, updating internal Sharepoint sites with digital marketing collateral, maintaining catalogue of approved collateral, sourcing promotional items, and administration of sales incentive programs.
Identify and track KPIs related to sales incentive programs;
Determining target audiences for intended campaigns
Creation of automations and drip sequences
Reporting and analysis of deployed campaigns
Strong knowledge of Salesforce Marketing Cloud
Collaborate with team members to develop strong industry & business intelligence, policies and processes
Identify & implement process improvements accordingly

Knowledge/Experience/Skills:

Post-Secondary degree or diploma, preferably in Business, Marketing, Communications, or related work experience required
Minimum of 13 years of work experience, preferably in marketing
Selfmotivated with strong project management skills & attention to detail
Highly collaborative and effectively works with key stakeholders across the company including senior leaders and key clients
Strong communication skills, both verbal and written
Balance of creative & analytical to drive improvements
Experience with social media platforms
Digital event & webinar platform experience is an asset
Strong negotiating capabilities
Experience in effectively managing budgets
Experience with marketing operations & production processes is an asset
Experience managing and working with external vendors, agencies & partners
General office duties as required
Ability to lift upwards to 20lbs on occasion

At Canada Protection Plan, a Foresters Financial company we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported.

We are dedicated to building a diverse workforce and we are an equal opportunity employer. If you require an accommodation, we will work with you to meet your needs.

INDCPP