Digital Marketing Assistant - Richmond Hill, Canada - Liteline Corporation

Liteline Corporation Richmond Hill, Canada

2 weeks ago

Description

Founded in 1979, Liteline Corporation is Canada's leading and largest privately held lighting manufacturer. We specialize in LED lighting for North American residential and commercial markets. More specifically, we manufacture complete lines for architectural lighting, hospitality and retail verticals, office and commercial space, high rise residentials and more. With over 140 employees, Liteline is poised for strategic growth for years to come

We invite you to learn more about Liteline Corporation and our products here:

Who we are looking for:

Liteline is hiring a Digital Marketing Assistant to help with creating content and managing outward communications through social media and email marketing across our 3 brands (Liteline, SPEX, and Trenz.)

Reporting to the Channel Marketing Manager, the Digital Marketing Assistant's key responsibilities include:

Write, design, and execute compelling email marketing campaigns to targeted audiences.
Develop and implement email automation workflows to streamline communication and enhance customer journeys.
Assist in creating and curating content for social media platforms, including but not limited to Facebook, Instagram, and LinkedIn. Potentially adding in platforms such as Pinterest and TikTok
Monitor social media channels for engagement opportunities and respond to inquiries and comments in a timely manner.
Collaborate with cross-functional teams to ensure consistency and alignment of messaging across all digital channels.
Analyze performance metrics and generate reports to measure the effectiveness of digital marketing campaigns.
Stay up to date with industry trends and best practices in digital marketing, recommending innovative strategies to optimize results.

In our ideal candidate, we are looking for:

1-2 years' experience generating social media and email content.
Bachelor's degree in marketing, Communications, or a related field.
Strong written and verbal communication skills, with a keen eye for detail.
Basic knowledge of graphic design principles and experience with Canva.
Analytical mindset with the ability to interpret data and derive actionable insights.
A proactive attitude and willingness to learn in a fast-paced environment.

For the right candidate, we will offer:

Competitive pay commensurate with qualifications and experience
Partial company match on employee contributions towards company group RRSP
An opportunity to be part of an innovative, growing organization that supports learning and development.

We thank all candidates for applying, however only candidates selected for further consideration will be contacted.

We are an equal opportunity employer that values the unique skills and experiences of each of our candidates, recognizing that each prospective team member of Liteline may help turn our efforts into building a diverse and inclusive place to work, a reality.

We are committed to accommodating people with disabilities as part of our hiring process. Should you require accommodation(s) to participate at any point in the recruitment and selection process, please contact our Human Resources department referencing the position title in the subject line and a member of our Human Resources team will be in touch with you as soon as possible.

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Liteline Corporation in Richmond Hill, ON

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Create profiles for personalised advertising

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Use profiles to select personalised advertising

Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

Use profiles to select personalised content

Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

Measure content performance

Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

Understand audiences through statistics or combinations of data from different sources

Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

Develop and improve services

Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

Use limited data to select content

Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

Ensure security, prevent and detect fraud, and fix errors

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Deliver and present advertising and content

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Match and combine data from other data sources

Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.

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Identify devices based on information transmitted automatically

With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.

Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared.

Exponential Interactive, Inc d/b/a

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Precise location data, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Precise location data, Non-precise location data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Browsing and interaction data, Non-precise location data, User-provided data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Precise location data, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Users' profiles, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Precise location data, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device characteristics, Browsing and interaction data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Precise location data, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: IP addresses, Device identifiers, Browsing and interaction data, Non-precise location data, User-provided data, Probabilistic identifiers

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Precise location data, Non-precise location data

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: IP addresses, Device identifiers, Precise location data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Browsing and interaction data, User-provided data, Probabilistic identifiers

Data collected and processed: IP addresses, Device identifiers, Device characteristics

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Browsing and interaction data

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Precise location data, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data, User-provided data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Non-precise location data, User-provided data, Probabilistic identifiers

Data collected and processed: Users' profiles, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Device identifiers

Data collected and processed: Users' profiles

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data, User-provided data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: IP addresses

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Authentication-derived identifiers

Data collected and processed: Privacy choices, IP addresses, Device characteristics, Non-precise location data

Integral Ad Science (incorporating ADmantX)

Data collected and processed: Privacy choices, IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Authentication-derived identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Precise location data, Browsing and interaction data, Non-precise location data

Data collected and processed: Non-precise location data

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Precise location data, Browsing and interaction data, Non-precise location data, User-provided data

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Browsing and interaction data

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Precise location data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data, User-provided data

Data collected and processed: Privacy choices, Users' profiles, Device identifiers, Device characteristics, Browsing and interaction data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Device characteristics

Data collected and processed: IP addresses, Non-precise location data

Data collected and processed: IP addresses, Device characteristics

Data collected and processed: IP addresses, Device identifiers

Data collected and processed: Users' profiles, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Precise location data, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Non-precise location data, Probabilistic identifiers

Data collected and processed: Device characteristics

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Device characteristics

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Browsing and interaction data, User-provided data

Adobe Audience Manager, Adobe Experience Platform

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Precise location data, Non-precise location data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, User-provided data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data, User-provided data

Data collected and processed: Users' profiles, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Probabilistic identifiers

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data

Data collected and processed: Privacy choices, Users' profiles, IP addresses, Device identifiers, Non-precise location data

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Browsing and interaction data, Probabilistic identifiers

Data collected and processed: IP addresses, Non-precise location data

Data collected and processed: IP addresses

Data collected and processed: IP addresses, Device identifiers, Device characteristics, Non-precise location data

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Browsing and interaction data, Non-precise location data

Data collected and processed: Device identifiers

Data collected and processed: Privacy choices, IP addresses, Device identifiers, Device characteristics, Browsing and interaction data

Data collected and processed: Privacy choices, IP addresses, Device characteristics

Data collected and processed: IP addresses, Device identifiers, Authentication-derived identifiers, Device characteristics, Precise location data, Browsing and interaction data, Non-precise location data, Probabilistic identifiers

Marketing Science Consulting Group, Inc.

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Digital Marketing Assistant - Richmond Hill, Canada - Liteline Corporation

Description

This site asks for consent to use your data

Store and/or access information on a device

Create profiles for personalised advertising

Use profiles to select personalised advertising

Use profiles to select personalised content

Measure content performance

Understand audiences through statistics or combinations of data from different sources

Develop and improve services

Use limited data to select content

Ensure security, prevent and detect fraud, and fix errors

Deliver and present advertising and content

Match and combine data from other data sources

Identify devices based on information transmitted automatically

Exponential Interactive, Inc d/b/a

Integral Ad Science (incorporating ADmantX)

Adobe Audience Manager, Adobe Experience Platform

Marketing Science Consulting Group, Inc.

Digital Marketing Assistant professionals in Richmond Hill