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    Marketing Advisor - Quebec City, Canada - Yuzu sushi

    Yuzu sushi
    Yuzu sushi Quebec City, Canada

    2 weeks ago

    Default job background
    Full time
    Description

    Reporting to the Marketing Director, the position holder will be responsible for developing, supervising, and managing activities relating to promotions, local marketing, menu, and special projects.

    SPECIFIC RESPONSABILITIES:

    Promotions

    • Supports the marketing director in developing the marketing calendar and promotions.
    • Supervises the development and implementation of various promotions to ensure compliance with deadlines and manage all stakeholders involved.
    • Takes charge of the production of advertising material.
    • Communicates the promotions to franchisees and internal teams to ensure proper execution in restaurants.
    • Works in collaboration with various business partners to ensure the smooth running of projects: advertising agencies, printers, suppliers, etc.
    • Monitors the competition.
    • Analyzes the results for each promotion (post-mortem).

    Local Marketing

    • Develops and implements 360-degree marketing plans for local actions in collaboration with franchisees (e.g. openings, renovations, sales support, etc.).
    • Manages the production of advertising materials from creation to distribution with all stakeholders.
    • Develops new marketing tools/solutions for the restaurants and coordinates their implementation.
    • Analyzes the results and makes recommendations to franchisees.

    Menu

    • Supervises the production of the printed menu.
    • Develops the communication plan to promote the menu.
    • In collaboration with the corporate chef and the marketing director, targets marketing needs and supports teams for tests in restaurants.

    Special projects

    • Participates in the organization of major events and the deployment of sponsorships.
    • Supports the marketing director for philanthropic projects and campaigns.
    • Develops internal and external communication tools (brochures, presentations, promotional tools, etc.)
    • Provides content for various presentations and meetings.

    General responsibilities

    • Collaborates with advertising agencies and graphic designers involved in the projects (brief, creation, etc.).
    • Attends various committees.
    • Participates in the development of business plans and communications orientations.
    • Manages the submission and invoicing process with suppliers.
    • Bachelor's degree in marketing or communications
    • 5-7 years of experience in marketing; particularly in communication and project management
    • Extensive experience and knowledge in print and digital production
    • Experience in the franchise field, an asset
    • Experience in the restaurant industry, an asset
    • Autonomous and with a strong sense of initiative
    • Strong organizational skills, attention to detail, and ability to respect budgets and deadlines
    • Shows leadership as well as relational and communication skills
    • Curiosity, creativity, innovative spirit, and orientation towards solutions
    • Knowledge of Microsoft tools
    • Bilingual
    • Gotta love sushi
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