Web Content - Toronto, ON, Canada - Definity

Definity Toronto, ON, Canada

4 weeks ago

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Description

This role will report into the Digital Marketing Manager and will focus on Display, Remarketing, and Video. This role will also support other areas including Search and Social as needed.

The right person for this job is data-driven and will have experience in an ad operations role, intermediate knowledge of the digital media landscape, and of self-serve platforms.

Manage ad platforms, troubleshooting, and implementing new technical initiatives, related but not limited to Google Ads, Facebook Ads Manager, Dynamic Creative Optimization, HTML5 creative types, Google Tag Manager, Google Analytics
# Be proactive and stay informed with industry trends (IAB, Google, Facebook, TikTok, Bing, etc) and share information as it relates to regulatory requirements and innovation opportunities
# Maintain program, data, and content calendars with guidance from the digital marketing manager
# Audience maintenance and creation, trafficking new campaigns, and tagging creatives across multiple platforms
# Owning reports and making necessary changes as needed in display, remarketing, video as well as some search and social campaigns
# In charge of QA'ing all aspects of digital campaigns prior as well as during campaigns. I.e. budgets, setup, creative, tagging, validation, etc.
# Data Analysis and

Ongoing Support:

Extract data reports on an ongoing basis and work closely with the business intelligence team, operations team, and manager.

# Campaign Optimization & Maintenance:
Post-launch analysis and adjustment recommendations (i.e. targeting, bids, creative, budgets, etc.) Compile data and format necessary documents that need to be shared with the marketing team and/or Senior Management
# Advise and provide information related to campaign KPIs, design, creative, and online delivery
# Preferred Advertising, Marketing, Media Degree
Minimum 3-5 years of experience in digital marketing
Demonstrate the ability to pull reports and provide insights and observations on campaign performance.
Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.
Knowledge of Web Analytics tools is preferred (Google Analytics)
Experience with Campaign Management tools, specifically ad servers, DSPs, and other media platforms considered an asset (Facebook Advertising Manager, Twitter, GoogleAds)
We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.
Pension and savings programs, with company-matched RRSP contributions
Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents

Actual salary for the role may vary depending on the work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions, and the local labor market.

In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Our inclusive work environment welcomes diversity and supports accessibility.

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