Integrated Marketing Coordinator - Toronto, Canada - Hydro One Networks Inc

Hydro One Networks Inc

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

48595 -
Toronto -
Rotation -
6 months

Hydro One is proud to be the largest electricity transmission and distribution provider in Ontario, serving nearly 1.4 million customers.

We have a long history in the industry with our roots dating back over 110 years to 1906.

Since then, we have worked to grow and evolve to meet the changing needs of our customers and communities across Ontario.

Today, we're focused on providing exceptional customer service and ensuring we are building safe communities where we live, work and play.

It's an exciting time to join the team at Hydro One

The Marketing Coordinator is a results-driven, customer-centric marketing professional who helps to support innovation as we lead the company in transforming the brand with thoughtful marketing strategies.

This role will support the execution of strategies across all integrated marketing activity including digital, advertising, creative campaigns, promotions and events.

Accountabilities

Support the execution of integrated marketing strategies to create campaigns, social media marketing and digital strategies from idea through to market implementation and measurement
Support the execution of our brand strategy through targeted market research, customer insights, campaign creation and customer outreach initiatives
Supports the Integrated Marketing team across multiple marketing projects, campaigns and events to meet business objectives and defined KPIs
Draft marketing materials including fact sheets, social media posts, mail inserts, eComms, radio ads, brochures, website content, articles and other creative elements
Assist Manager to outline strategic media buy that meets communications objectives for the campaign
Write creative briefs and work with the internal agency or external agency to have concepts created and refined based on Manager's feedback
Analyze the results of marketing activities and support innovative solutions in order to improve results for future campaigns and initiatives
Arrange campaign debrief meetings, complete post event and program reviews, providing final budget reconciliation, and ROI analysis
Lead the coordination of event logistics and marketing projects, tracking timelines and budgets across multiple stakeholders
Continuously update and communicate with stakeholders on marketing program status to ensure successful delivery of program objectives
Coordinate overall production of events including: onsite staff/volunteers, vendors, logistics, sourcing, contracting venues, AV, catering, decor, budget management, and thought leadership
Strives for organizational efficiencies, supports cost savings and improvement opportunities

Selection Criteria

Education:

Requires a knowledge of business, marketing, and communication skills and English to assist in the planning and development of marketing strategies and programs, to provide effective oral or written responses for management. This knowledge is considered to be normally acquired either through the successful completion of a four year university education in business, marketing or communications or equivalent experience.

Experience:

Requires at least 2+ years' experience in marketing within a corporate environment. In addition, experience in event planning and event management required.
Requires experience in research and analysis in order to analyze marketing activity results and provide recommendations for improvement on future campaigns and initiatives.
Requires experience to understand the creative execution of bulletins, posters, displays, and facets of multimedia marketing promotions.
Requires experience in planning, budgeting, costing and marketing issues to develop estimates and work back schedules for services provided.
Requires experience in coordinating public communication events and coordinating with vendors. A period of up to 4 years is considered necessary to gain this experience.
Requires reporting on marketing program status, and providing ROI analysis and final budget reconciliation post event and/or program.

At Hydro One we understand that the success and strength of our business rests with our people. When we develop their skills, we are investing in both their success and ours.

To secure the best talent, we seek to create a workforce that reflects the diverse populations of the communities where we live and work and to create a culture based on safety, innovation and inclusiveness.

We are honoured to be recognized by Forbes in its list of Canada's Best Employers for 2023.

Deadline:
December 4, 2023

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