
Alvaro Rivera-Eraso
Marketing / Advertising / Public Relations
Services offered
With a strong background in psychology and a keen focus on data analytics and business analytics, I am a detail-oriented and highly adaptable professional. Leveraging my expertise in market research and my proficiency in analyzing data, I bring a unique skill set to the table. My academic achievements, including a postgraduate specialization in Human Talent Management, a Master's Degree in Organizational Psychology, and a Ph.D. in Consumer Behavior, have equipped me with the necessary knowledge and tools to excel in the field.
Throughout my career, I have gained practical experience in project management, marketing management, and the utilization of programming languages for market data analysis. I have successfully developed and executed strategic plans while employing predictive statistical modeling techniques to drive business growth.
What sets me apart is my ability to effectively communicate and collaborate with individuals from diverse backgrounds. As a multilingual professional fluent in Spanish, English, and Russian, I can navigate conversations and bridge cultural gaps, fostering a collaborative environment that yields optimal results.
I am confident in my ability to add significant value to any organization, and I remain eager to further develop my skills and make a meaningful impact in the marketing industry.
Here are some of my highlights:
PhD. in Consumer Behaviour emphasizing Marketing processes (International validation granted by WES – World Education Services)
6+ years of experience in the Marketing industry with expertise in managing teams and projects for different international companies.
Professional Data Science Certificate – Waterloo University – Currently in progress.
Digital Marketing & E-commerce Professional Certificate – Google Careers.
Experience analytical professional specializing in statistical analysis, machine learning, and predictive analysis with 3+ years of experience. Skilled in executing data-driven projects using quantitative and qualitative methodologies, including surveys, interviews, and statistical analysis. Proficient in software such as SPSS, R, Python, SQL, Apache Spark, Hadoop, Google Analytics, Tableau, Google Data Studio, Microsoft Office, and Google Ads.
Effective communication skills in the domain of Languages such as Spanish, English, and Russian languages.
Detail-oriented with a strong ability to prioritize objectives and experience carrying simultaneous projects from conception to delivery.
Highly adaptable, problem solver, able to work in a fast-paced environment.
Experience
Behavioral Economics Researcher/Professor
Data Analyst
Marketing advisor – Business intelligence Analyst
Project Manager
Marketing Manager
Education
2021 – Ph.D. In Psychology Konrad Lorenz University, Colombia. (International Validation granted by WES - World Education Services Ref#: 5750334/ABS).
2015 – Master’s, Psychology, Belgorod National State Research University Russian Federation.
2012 – Postgraduate specialization Degree in Human Resources, Konrad Lorenz University, Colombia.
2008 – Bachelor's degree in psychology, Konrad Lorenz University, Colombia.
2023 – Data scientist professional certification - University of Waterloo & University of Toronto.
2023 – Digital Marketing & E-commerce Professional Certificate – Google Careers.
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