Amitha Wilson

3+ years of experience in product Management experience ● Experience in Product and Market research and analysis ● Strong problem solving skills, Self-motivated and a self-starter ● Passion for technology and staying up-to-date with industry trends and advancements. ● Excellent interpersonal skills with the ability to communicate complex ideas to both technical and non-technical stakeholders effectively. ● Proactive learner with a growth mindset, seeking opportunities to expand knowledge and skills in the field of product management.

Good understanding about SEO, Google Analytics and UX/UI, Product Roadmaps, Data-driven decision-making, A/B Testing, Wireframe Design. Proficiency with Microsoft Suite (Word, Excel - (pivot tables, v-lookups, sumifs, organizing data sets), Outlook, Teams and Sharepoint) Work History Product Manager/Business Analyst January 2022 – February 2024 Resulta, Halifax, NS ● Including SEO, Commercial, Development, SEO Outreach, Business Intelligence, Research & Development, Design, and Content teams, I gained a profound understanding of the intricacies and methodologies essential to this role. My collaborative efforts ensured alignment and synergy across departments, fostering a holistic approach to project execution and problem-solving. ● Actively participated in agile ceremonies, contributing to the prioritization and refinement of the product backlog. ● Conducted comprehensive user research and analyzed behavioral data to gain deep insights into user needs and preferences. Leveraged this understanding to inform product solutions, ensuring they effectively addressed user pain points and enhanced overall user satisfaction. ● Developed and executed strategic plans tailored to client objectives, optimizing website performance and driving business growth. ● Conducted thorough audits of web properties to identify areas for improvement and implemented best practices in content strategies and search optimization. My efforts resulted in increased web traffic, higher engagement rates, and enhanced visibility in search engine rankings. ● Ensured projects were executed efficiently and in alignment with agile methodologies. Coordinated cross-functional teams to deliver high-quality product enhancements and new features, maintaining a focus on continuous improvement and iterative development. ● Created actionable tickets that drove product development with clarity and precision. My ability to distill complex business goals into specific, implementable tasks ensured alignment between strategic objectives and execution. ● Contributed to the development of a user-friendly website by designing intuitive wireframes and prototypes. By integrating strategic planning, user-focused research, and agile methodologies, I consistently delivered high-impact solutions that drove business success and user satisfaction.

Education 

Bachelor of Commerce Bangalore University, India MBA Bangalore University, India Certification IIBA-ECBA (Entry Certificate in Business Analysis) Completed in-house (Resulta) Product management Course Other Courses Wordpress, UX Design, Adobe XD, Product Management, SEO basics, ecommerce, Google Analytics, Ahrefs, Semrush, Google Analytics, Jira, SQL.