Anagha R Desai

Digital Marketer with considerable experience in implementing strategies for the growth of organization. Eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Currently a student at York University studying Digital Marketing, looking for opportunities in the same field.

Winuall

Digital Marketing- Assistant Manager | Nov 2021 - March 2023, India

• Planning and implementation of content strategies - SEO focussed content.
• Constantly analyzing competitors to understand their overall content strategy.
• Improved organic rankings of 10+ keywords.
• Implementing off-page SEO tasks such as building backlinks, and YouTuber collaborations.
• Identification & Reporting of Technical SEO issues.
• Managing & launching Google AdWords campaigns.
• Ideation, Planning & Execution of email campaigns.
• Creation of basic posters/banners required for blogs/social media.
• YouTube SEO and App Store Optimisation.

Digital Specialist (xGrow merged into Innoviti)

Innoviti Payment Solutions | July 2021 - Oct 2021, India

• Designed Email Strategy(Identifying trends, A/B testing, creative suggestions, measuring results)
• Execution, and analysis of SMS & WhatsApp campaigns, and generating potential leads.
• Analyzed potential client business, and suggested effective content strategy
• Developed local SEO strategy for business
• Assisted on Google, Facebook ads campaigns setup.
• Campaign optimization and keyword research for paid campaigns.
• Writing Ad copies, performance tracking, media plan, and weekly/monthly reporting to the client.

Digital Marketing Analyst

xGrow | Sept 2020 - June 2021, India

• Search Engine Optimisation (On Page and Off page)
• Technical SEO (submitting sitemaps, analyzing crawling and indexing issues, site audits)
• Analyzing Google Webmaster & Google Analytics performance data.
• Created 50+ SEO Campaigns (Keyword Research, Optimizing Content, Monitoring Results)
• Developed On-site body content, Meta Descriptions, Headers, and Page Titles in support of SEO strategies.
• Improved Rankings from Page 4 to Page 1 for 10+ high competition, 100+ medium competition keywords in the educational institution niche.
• Prepared informative tracking reports for traffic and keyword performance on a weekly basis

Digital Marketer with considerable experience in implementing strategies for the growth of organization. Eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Currently a student at York University studying Digital Marketing, looking for opportunities in the same field.