Ivan Sp

I graduated from the University of British Columbia in 2003 with the degree in Computer Science and have been working in the digital marketing since then.
I love SEO where I use my programming and database knowledge to gain an upper hand by automating, collecting and analysing data. This helps me creatively solve SEO issues.
Some of the data includes autosuggest keywords, product information, and organic SERPS competition and keyword tool data.
 

Technical SEO Experience

• Extensively used Screaming Frog for technical audits to identify errors and issues with architecture, linking and speed
• Implemented 15 kinds of SCHEMA for EAT and greater SERP visibility
• Edited HTACCESS for increased website speed and security, URL manipulation and resource management
• Sitemap for quick new content indexation and robots.txt for crawl management
• Log file analysis for identifying spider traps, security issues and optimizing website architecture
• Successful reconsideration requests and disawov file for penalties and unnatural link removal
• Quick elimination of unwanted pages from indexes
• Conducted successful site migrations
• Using WHM/cPanel for server configuration and security, SSL, database, email and VPS resource management

Content Optimization Experience

• Conducted content gap analysis to identify and prioritize important missing relevant keywords
• Extensively used Screaming Frog (integrated with GA and GSC) to classify pages if they should be kept, redirected, merged or deleted. More details: Link
• Identifying content that could reduce relevancy 
• Using Looker Studio to identify URLS that are competing with each other. More details: Link
• Programmatically generating image graphs with existing data
• Implemented A/B testing using Revive Ad Server and Google Optimize to increase conversions
• Using Google Analytics referral data for brand management, prioritizing social media campaigns and identify issues on webpages
• Used Google Search Console for identifying website problems, content ideas and index management
• Successfully identified pages that are over-optimized 
• Implemented on page tactics to improve factor diversity for important entities

Keyword Research Experience

• Implemented keyword research that involves huge data sets from multiple sources to validate and prioritize keyword viability
• Created my own tool for keyword research that combines autosuggest, keyword planner, Wikipedia word frequency, SERPS competition and Amazon product data to prioritize keywords
• Used AI for keyword generation, extraction, and classifying intent
• Created a program to programmatically find related entities that gives more diverse results than any other keyword tool 
• Utilized GA, GSC and SEM Rush for finding easy wins with internal search, previously ranked keywords, newly ranking or low CTR keywords

The University of British Columbia

Bachelor of Science Degree in Computer Science: 1998-2003