Andrew Rote

Strategic marketing leader with deep digital and brand experience, a keen eye for detail, and the ability  to empathize with consumers and audiences while delivering in fast-paced environments
 

Owner of product launches and original programming in healthcare, entertainment, 
telecommunications, and goods and services
 

Currently in New York with plans to move to Ontario. Open to any location  within province.

Director, Digital Marketing
Westchester Medical Center Health Network
Nov. 2021 – Present
Valhalla, NY
Support acquisition and retention by leading marketing strategy and implementation of digital technology 
stack, including all WMCHealth entities’ websites, business listings, and patient/customer relationship 
management (CRM)
 Work closely with clinical stakeholders to launch and maintain medical service line pages on all 13
WMCHealth websites and several microsites
 Use a content management system to produce daily content changes
 Lead $3.3 million-budget website consolidation and redesign
 Utilize network systems technology and identify external functionality to apply new features to the 
website, including appointment booking, AI chat/search, virtual consults, and patient referral forms
 Led request for proposal process
 Lead implementation of and manage CRM program
 Work with Salesforce implementation vendor, IT Security, electronic health record owners, and 
Data Management team to leverage patient information in establishing tailored messaging
 Collaborate with Finance department to establish a metrics dashboard that measures return on 
investment for all marketing efforts
 Technical advocate for owned and paid acquisition initiatives including customer journeys tying into 
campaign strategy and webpages for search campaigns amounting to $5 million annually
 Converted third-party-published e-newsletter into an in-house production using Salesforce 
Marketing Cloud to create, distribute, and monitor editions
 Perform A/B testing to inform creative and delivery strategies
 Collect and maintain internal and external contact lists amounting to a subscriber base of 300k+
 Launched online listings management program, claiming/creating and maintaining 200+ location 
listings and 500+ provider listings across multiple directories, including Google, Bing, and Healthgrades
 Introduced online reputation management and set up routing to resolve reported concerns in 
collaboration with Patient Experience and physician leadership
 Earned an average response rate of 92% with six-hour turnaround time
 Initiated pilot programs to solicit positive feedback for low-rated and rarely-reviewed location listings
 Established API connections to automate listing information inclusion
 Team with PR to publish press releases, medical facility information, and patient stories
 Manage SEO vendor relationship to implement best SEO practices
 Collaborated with Medical Staff Office, IT, physician credentialing software partner, and developers to 
automatically populate online physician directory with provider credentialing system information via API
 Leverage Google Analytics and other analytics platforms to produce monthly and quarterly 
performance reports for executive leadership
 

Senior Manager, Digital Marketing
Charter Communications
Mar. 2018 – Nov. 2021
Stamford, CT
Worked in an Agile environment to deliver highly-trafficked features for Spectrum.com (1.9MM monthly 
visits), the second-largest sales channel at Charter
 Built digital marketing strategy from the ground up for Spectrum Mobile product
 Drove 9.6MM monthly sales within first year of the product’s existence
 Managed relationships with original equipment manufacturers Apple, Samsung, LG, and Google
while determining and executing promotion for their device launches
 Launched the Mobile Savings Calculator, SpectrumMobile.com's best-performing feature
 20% of all site visitors engaged with the Calculator during the first year
 23% of all mobile service and device orders came from the Calculator during the first year
 Led implementation of SEO strategy on Spectrum.com and SpectrumMobile.com in 2019
 Increased tracked SEO-strategized pages by 34% YoY in 2019
 Managed team of 13 direct report marketing managers (Product Managers and Product Owners)
 Responsible for aligning their roadmaps for multiple products into one cohesive strategy
 Managed a creative team of seven in-house designers, copywriters, and UI/UX specialists, and 
managed relationships with external creative agency resources
 Led all digital teams’ processes by instilling SAFe Agile methodology as a certified Release Train 
Engineer and Scrum Master
 Managed 10 direct report Release Train Engineers, Scrum Masters, and Project Managers
 Coordinated training events and grew team by identifying needs using performance metrics and 
creating roles
 Introduced and oversaw all reporting for internal leaders and external stakeholders, including release 
notes, sprint reports, Program Increment tracking, defects, and Product’s work and its impact on sales 
and site interaction
 Established and led an end-to-end intake process for all teams
 Led Program Increment Planning events and other Agile ceremonies as Release Train Engineer for 
two release trains containing a total of 10 teams
Manager, Digital Strategy
NBCUniversal
Aug. 2014 – Mar. 2018
New York, NY
Leader of digital, social, and mobile marketing and content strategy for five long-running syndicated 
NBCUniversal TV Distribution shows (Access Hollywood, Steve Harvey, Maury, The Jerry Springer Show, 
and The Steve Wilkos Show) and three show launches (The Meredith Vieira Show, Crazy Talk, and Harry)
 Managed P&L for five show budgets and developed KPIs and creative content plans to increase 
revenue with consistent results
 Delivered increased profitability for Access Hollywood by more than 300% in one year
 Increased Maury YouTube monthly views by 15 times to more than 3.5MM views in 10-month 
period
 Managed YouTube channels to total viewership consistently exceeding 100k monthly
 Created and executed paid social campaigns with individual budgets ranging from $500 to $500k and 
annual budgets exceeding $1MM
 Executed monetization for shows’ YouTube, Facebook, and Twitter accounts, and syndication for 
revenue-driving platforms such as AOL and Hulu, earning more than $1MM annually
 Managed on-air and digital content and paid social targeting strategies in cross-brand promotional 
efforts with other NBCUniversal brands and with integration partners
 Led website proposal process for two show launches and a show rebrand with new website 
functionality based on digital KPIs
 Delivered joint digital/on-air marketing campaigns promoting television sweeps periods, events, and 
show tune-in, with successful sweepstakes and digital applications
 

Web Producer
NBCUniversal
Jul. 2009 – Aug. 2014
Stamford, CT
Developed digital marketing strategy and social networking strategy for NBCUniversal’s The Jerry Springer 
Show and The Steve Wilkos Show
 Developed digital content go-to-market strategy and used as a guide to create responsibilities of the 
Web Producer role
 Created all social accounts for shows and composed all content and posts (including Facebook, 
Twitter, Instagram, and YouTube)
 Springer Facebook exceeded 1.5MM followers, Wilkos exceeded 800k
 Collaborated with design agency to Implement frontend and backend website rebuilds for Springer, 
Wilkos, and Maury
 Coordinated, scripted, and produced all “Steve’s Mailbag” on-air TV segments
Multimedia Producer
World Wrestling Entertainment
Aug. 2006 – Jul. 2009
Stamford, CT
Managing editor for Extreme Championship Wrestling on Sci Fi and WWE Superstars TV shows, and for all 
coverage of the entire Divas (female wrestlers) roster
 Managed teams of writers, graphic designers, and photo and video editors to produce features and 
report events (consistently ranked in Alexa’s top 200 most trafficked sites)
 Conceptualized and produced Summer Skin microsite, which ranked as the most successful original 
program in WWE website history based on traffic volume (more than 60MM page views during two-
month campaign)
 Drove character development through feature writing and ghostwriting for talent
 Composed impactful headlines, blurbs, and long-form articles covering personalities and events
 Cross-promoted company brand with sponsors’ products organically through writing and contributions 
toward commercial ideas
ED

Bachelor of Arts, English & Writing
Muhlenberg College, Allentown, PA
Graduated cum laude
May 2006