Anna Lakhman

I'm a creative marketing specialist with a passion for making your customer's dreams a reality. My approach is all about understanding your audience on a deep level, utilizing holistic research methods to ensure we hit the mark every time. With a deeply analytical mind, I thrive on uncovering insights that drive impactful strategies. In addition to my expertise in creative marketing, I bring a wealth of experience in working with clients across diverse industries. Whether it's tech, CPG, financial sector, non-profit, or beyond, I've navigated the unique challenges and nuances of each sector. This breadth of experience has honed my ability to adapt strategies to fit different industry landscapes, ensuring that your brand receives tailored, effective solutions regardless of the sector. But where I truly shine is in my non-standard approach and boundless creativity. I don't just think outside the box; I redefine it. I'm always willing to go the extra mile to ensure your brand stands out in a crowded marketplace. Let's leverage this expertise to propel your brand to new heights across any industry landscape.

• Developed and executed digital marketing materials including e-commerce store visuals, newsletters, ads, and social media content.
• Collaborated with cross-functional teams to develop and implement marketing strategies across print, digital, web, email, and social media platforms.
• Utilized Adobe Creative Suite and Figma to create high-quality graphics and interface designs.
• Conducted market research and benchmarks to identify audience preferences and competitor strategies, making recommendations to enhance marketing effectiveness.
• Managed multiple website maintenance tasks, including UX/UI design, content creation, and updates in service changes, announcements, etc.
• Ensured consistency and a cohesive look and feel across all designs, adhering to branding guidelines.
• Supported all efforts of the creative team and contributed to various projects as needed.
• Collaborate with web developers to ensure high-quality execution of designs into functional digital experiences.
• Effectively managed multiple projects simultaneously, delivering high-quality work within tight deadlines.

Education and Certificates:

• OSG: Accessibility for Ontarians with Disabilities Act (AODA) Training Certificate (2023)
• edX: Introduction to Web Accessibility (2023)
• Google UX Design Certificate (2023)
• RED Academy, Toronto: Certificate, Digital Marketing (2017)
• RED Academy, Toronto: Certificate, UX Designer Foundation (2016)
• Aquent Gymnasium: Certificate, UX Fundamentals
• Emunah Appleman College of Arts & Technology: Graphic Design Diploma, Design and Visual Communications