Cindy Yu

I am a dynamic UI/UX designer with over 2 years of experience designing for web and mobile platforms, both B2B and B2C. I am passionate about creating exceptional user experiences by solving complex problems, rationalizing information, and presenting it in a clear and easy-to-understand way. I am an effective communicator who works well with technical and business stakeholders, always ensuring that all elements of the online user experience are optimized for improved usability, usefulness, and exceptional visual design.

UX Designer | Jobster.io
Jun 2021 - Sep 2022, Toronto, ON
Participated in the product design process from zero to one
Conducted market and user research to understand the users’ needs and frustrations
Collaborated with the Product Manager to prioritize product features.
Constructed wireframes and prototypes
Established design guide regarding typography and graphic design.

UX Designer | Strata.ca
Oct 2022 - Feb 2023, Toronto, ON
Optimized web and mobile user experience by designing prototypes that provided UX solutions for existing issues
Designing UI elements including navigation menus, search boxes, tabs
Created a initiation of a design system to improve the consistency of design elements 

UX Designer | Parkdale Community Foodbank
Jan 2021 - Apr 2021, Toronto, ON
Conducted user research to understand the existing experience of the volunteers.
Created user persona to help understand the target users and developed a To-Be experience map to illustrate the future user experience for volunteers.
Designed created wireframes and prototypes to showcase changes in web content, structure, and navigation.
Conducted usability testing to assess the user-friendliness of the design.

Master of Information, UX Design (GPA: 3.9/4.0)| University of Toronto
Sep 2019 - Jun 2021, Toronto, ON
Bachelor of Science, Finance & Ecomonics | University of Delaware 
Sep 2015 - Jun 2019, Newark, US