Daniel Goldberg

Highly skilled graphic designer with over 15 years of experience in the outdoor and entertainment sectors. A strong background in various design disciplines, including video and audio editing, package design, and fashion design. Adept at visual brand management, catalog design, retail package design, product photography, and video editing. Recognized for award-winning work and exceptional expertise in Adobe Creative Cloud and other software platforms.

Graphic Designer  2011-2023
Coghlan’s Ltd.
Winnipeg, MB

•  Collaborated with the product development team to convert over 80 percent of the packaging to use no or minimal plastic in order to promote sustainability. 
•  Collaborated with the marketing and sales teams to create print advertisements for various items or collections to promote the sales of Coghlan’s items in several trade magazines.
•  Attended and set up Outdoor Retailer trade shows in order to promote the company’s products and create relationships with new and existing customers. 
•  Responsible for arranging the company’s product photos to showcase their designs and features, providing customers with the optimal information for online purchases.
•  Created a new library of 3D renderings of packaging with Adobe Dimension in order to create better consistency of product imagery and have dynamic options for future image updates and needs.
•  Coordinated with local photographers and modeling agencies to organize and conduct photoshoots of lifestyle and product photos, to be easily used to build catalogs, ads, and other marketing materials.
•  Created technical drawings to demonstrate the usage of company products on their packages which increased customer satisfaction and saved time with the customer service team.
•  Gathered and built assets for 10 product catalogs including photos, illustrations, tables, charts, maps, and copy. Coordinated with a local publishing company to print the catalogs and create mailing packages for customers.
•  Worked with the product manager to plan, script, shoot and edit instructional videos for YouTube to instruct customers on how to use various Coghlan’s items including fire starters, can openers, and signal mirrors.
•  Working with other marketing team members and key stakeholders, helped rebrand the company by building new vision and mission statements and outlining marketing and branding strategies to plan for implementation of the new brand identity.
•  Together with other marketing members and stakeholders, developed an icon for Coghlan’s brand to accompany an established wordmark so consumers can quickly identify the brand whenever products are seen.

Graphic Designer  2010-2011
FXR Racing
Sanford, MB

•  Coordinated with other members of the marketing and design teams to create semi-annual catalogs to showcase FXRs product offerings. These catalogs were used to present FXRs product offerings to retail buyers.
•  Coordinated with other designers and members of the marketing team to create print ads to promote FXR’s products in consumer and trade magazines.
•  Collaborated with other members of the design team to update the company’s website with images and copy to promote FXR’s new and existing products to market FXR’s products to larger audiences.
•  As part of the marketing team took product and lifestyle photos of FXR’s items for the website, catalog, and advertisements to provide customers with more information and context for making purchases.
•  Trained new designers to take product photos and edit them so that they are ready to be used in catalogs, ads, and other marketing materials.
•  Worked with fashion designers and product developers to design print patterns for several different products which included jackets, pants, helmets gloves, and other accessories for the snowmobiling and motocross divisions. These additions expanded options in already-existing product categories to promote more sales.
•  Referred to other companies’ branding guides to create imagery for private-label merchandise which were used as bonus add-ons by snowmobile dealers to help sell snowmobiles.
•  Using inspiration from the snowmobiling and motocross product lines, created an array of causal fashion items to complement FXR’s product offering and promote more sales.

Graphic Designer  2007-2010
House of Bands
Winnipeg, MB

•  Worked with the company’s stakeholders to develop a one-stop shop for artists to provide all the tools they would need to sell their albums, merchandise, and tickets to their shows. This strategy provided artists more time to work on their music, while we took care of the rest.
•  Created visual marketing assets for companies including website designs and animated 
web advertisements.
•  Collaborated with stakeholders and other members of the marketing team to create the company’s website and advertisement to promote the company and its services, which built the company’s client base.
•  Created album artwork and merchandise for local musicians and comedians after meeting with them to discuss style, direction, expectations, and budget.
•  Built an online tool that allowed customers to design their own promotional merchandise online and apply it to an array of clothing templates that included t-shirts, sweaters, hats, and underwear. 
This tool saved time and money for clients while building clearer communication regarding 
project specifications.
•  Worked with the band Doc Walker to build their website, which included a tour schedule, and an online store resulting in winning the Canadian country music award, for 3 consecutive years for 
best website.
•  Created collections of promotional merchandise for various artists to sell at live shows, and on their websites. These offerings helped artists earn more money at their live shows than they would have from ticket sales alone.
•  Worked with the production team to develop new methods of preparing art for fashion merchandise that could be digitally printed, which offered more options for detail and color, than traditional silk-screening methods.

Graphic Designer  2006-2007
Quickdraw Embroidery and Screen Printing
Winnipeg, MB

•  Designed artwork for silk screening promotional merchandise for local sports teams and other businesses to deliver finished products that satisfied our customers’ needs.
•  Worked with clients to create logos for their companies or sports teams, to be used in their branding, and on their uniforms or promotional merchandise.
•  Used Adobe Illustrator to convert artwork from basic vector files to film separations for silk screening, before preparing film for production to streamline production processes.
•  Developed artwork for promotional items to be converted into embroidery pieces for promotional fashion, to elegantly translate our clients’ brands onto uniforms and promotional items.
 

EDUCATION
•  Google User Experience (UX) Design | Professional Certificate ( In progress)
•  Red River College | Graphic Design Diploma
•  University of Manitoba | Bachelor of Fine Arts