Dylan Barichard

Bilingual (EN/FR) Performance Marketing Strategist based in Montréal, helping brands grow through data-driven campaigns and smart budget management. I’ve managed $10M+ in annual paid media across Google, Meta, TikTok, Snapchat, and Amazon — delivering double-digit revenue and traffic gains.

Skilled in GA4, GTM, Looker Studio, and conversion optimization, I combine analytics with creative strategy to scale what works and cut what doesn’t. Experienced in both Canadian and international markets, I bring a global perspective and a results-first mindset to every project.

Performance Marketing Strategist with 3+ years of experience managing multi-million-dollar advertising budgets and delivering measurable growth for global brands. Currently serving as 360 Media Strategist at WPP Media (Montréal), I lead integrated campaigns across Google Ads, Meta, TikTok, Snapchat, and Amazon, overseeing $3M in annual spend and achieving results such as a 13% increase in in-store traffic and a 16% lift in sales revenue.

Previously, as Digital Marketing Specialist at RERP (France), I managed €300K monthly budgets across 15+ client accounts, implemented end-to-end GA4/GTM tracking, and improved ROAS by an average of 18% through bid strategy optimization and audience segmentation.

Expert in paid media strategy, conversion tracking, attribution modeling, CRO, and data visualization, I excel at building KPI frameworks, running structured A/B tests, and aligning creative and messaging to drive profitability. My bilingual (EN/FR) skills and international experience allow me to adapt strategies to diverse markets and deliver sustainable, compounding growth.

Bachelor of Science (B.S.) in Marketing
Concordia University – John Molson School of Business, Montréal, Canada
2020 – 2023

• Specialized in digital marketing, consumer behavior, and data analytics.
• Completed projects on paid media strategy, market research, and conversion optimization.
• Developed proficiency in tools such as Google Ads, Meta Ads, GA4, GTM, and Looker Studio during academic and internship work.
• Graduated with strong analytical, strategic, and communication skills, leveraging bilingual fluency (English/French) in coursework and presentations.