Edith Brisson

With over 20 years of leading sales teams and strategizing on continuous B2B marketing, contractual and partnership clients growth strategies, I have much to contribute!  Looking forward to connecting!

• Overseeing acquisition, negotiation, pricing, online deployment, and marketing of leisure and entertainment Supplier partnership offers, across Québec and the Atlantic provinces. Led the launch of the merchandise rewards portfolio and special executive clients’ events.
• Managing travel sales licenses in Québec, overseeing travel services, and nominated as the mandated representative in the Québec Court of law protecting the Program’s interests.
• Driving travel sales by enhancing on-going staff training and progression, and implementing a first-call resolution strategy in the contact center (super-agent transition CSR→TSR role).
• Portfolio expansion & industrial market segment growth, developing tailored solutions combining administrative services and integrated offerings. Needs analysis enhancing client experience, satisfaction, ↓$, reduction of carbon footprint, for profitability increase.
• Market expansion & sales growth with strategic partnerships development, optimizing distribution networks, and major contracts renewal (1,000+ North American points of sale). Leading brokerage agreements and boosting external sales team results, through data-driven tailored programs and sales incentives.
• Brand positioning within industry associations and exporting for sister brand House of BBQ Experts (English). Direction and representation of digital transformation implementing a centralized CRM, integrating client communications accross services, retail, and distribution lanes, with a dedicated partner portal (training, tools, promotions, events).
• Omnichannel marketing & communication strategy, driving community growth and integrated campaigns, for both B2B and B2C segments (digital, traditional media, brand representation), to maximize brand visibility, engagement, and inventory management.
• Digital transformation & offer expansion with implementing an integrated platform for internal and B2B customers training, also monetizing expertise with French/English online courses. Development of experiential offers for retail and high-end distribution business clients, and expansion of accessory & food product lines across retail, e-commerce, and distribution lanes, leading to the Canada’s Fastest Growth Company recognition.
• Market expansion & sales growth with strategic partnerships development, optimizing distribution networks, and major contracts renewal (1,000+ North American points of sale). Leading brokerage agreements and boosting external sales team results, through data-driven tailored programs and sales incentives.
• Brand positioning within industry associations and exporting for sister brand House of BBQ Experts (English). Direction and representation of digital transformation implementing a centralized CRM, integrating client communications accross services, retail, and distribution lanes, with a dedicated partner portal (training, tools, promotions, events).
• Omnichannel marketing & communication strategy, driving community growth and integrated campaigns, for both B2B and B2C segments (digital, traditional media, brand representation), to maximize brand visibility, engagement, and inventory management.
• Digital transformation & offer expansion with implementing an integrated platform for internal and B2B customers training, also monetizing expertise with French/English online courses. Development of experiential offers for retail and high-end distribution business clients, and expansion of accessory & food product lines across retail, e-commerce, and distribution lanes, leading to the Canada’s Fastest Growth Company recognition.
• Representation and business development via participation in various chambers of commerce, key ecosystems, and events.
• Sales programs development including promotion and tailored solutions, answering market and customers’ needs. Strengthening partnerships through key marketing tools and renowned influencer collaborations targeting revenue growth.

Travel & Tourism, sales from the Toronto School of Business, Coaching certificate from Queens University, Practice of Management from Centennial College and Travel agency management from the Institut de tourisme et d’hôtellerie du Québec.