Faisal Ikram

• Developed and introduced strategies that strengthened current business, increased market penetration, identified new market opportunities and ensured the effective development and promotion of the organization’s brand.
• Demonstrated thought leadership and championed best practices within the function - including innovative approaches to measurement and insight.
• Worked closely with leadership groups to develop compelling communications materials using engaging words and visuals through a wide variety of communications channels.
• Led the communications department in planning the development, integration and implementation of all organizational culture, communications, and branding strategies.
• Fluent in English. Working knowledge of Arabic

• Developed, coordinated, and executed digital communications, marketing communications and brand management strategies that effectively reflected the organization’s strategic objectives.
• Collaborated with the senior leadership team that assisted the organization in achieving its business goals in a complex and competitive environment.
• Recruited, managed and mentored team members to support the development and execution of organizational goals.
• Led the marketing and communications department in the development of varied and integrated communications products and services including newsletters and other multi-media and digital products; Web, E-newsletters, and other online communications; media and public relations.

Master of Communications Management                                                                      June 2016

DeGroote School of Business, McMaster University, Ontario, Canada

Relevant MBA Courses: Corporate Communications, Digital Communicatiosn, Reputation Management, Strategic Communications, Business Strategy.