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Firas El Halabi

Firas El Halabi

Student in E-commerce | Marketing Research analyst

Marketing / Advertising / Public Relations

Montréal, Montréal

Social

About Firas El Halabi:

I currently reside in Montreal, Canada, undertaking a program in E-Commerce and Online Business Management. I have experience working as a Marketing research analyst in several Non-Governmental Organizations where I was responsible to increase visibility of the projects that we support, searching for potential clients to build a long-lasting relationship with the team. Targeting the right audience by utilizing a proper customer relationship management system and always keeping myself updated with new tools and ways to improve data.

Experience

Marketing research analyst

Key responsibilities included:

  • Collaborated with the in-house team on ideas for social campaigns and deliverables.
  • Managed communication and engagement with the online community by replying to DMs and comments.
  • Monitored social media channels for industry trends by using social media monitoring tools.
  • Reviewed analytics and created reports on key metrics.
  • Analyzed company's database, by using CRM and SEO software on a daily basis to find prospective clients for market research studies.
  • Researched industry and global markets for potential clients and vendors to promote the brand identity.

Education

Trebas Institute

E-Commerce and Online Business Management program

2021 – 2023

Skills learned in the program:

  • Market research: techniques, identifying the demographic, curating the information, data collection and analysis.
  • Strategic Analysis: reviewing case studies of brands that have had successes and failures in their marketing and learning how to use that information to avoid mistakes or to implement successes.
  • Marketing suits me and I suit marketing: analytical thinking, process oriented, strategic thinking, oriented more towards operations.
  • The ability to speak, right and read in 3 different languages can increase my web traffic and higher reach.

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