Geetha Gnanamoorthy

I have 5+ years experience as Salesforce IT professional with an attitude to create value and be more productive for the organization. I have primarily worked on Salesforce.com and Marketing automation tools serving customers from start-up to large enterprise, with a passion for solving client requirements and delivering solutions, I strive to exceed client expectations and drive business growth. I have experience in working with a range of industries, including healthcare, finance, education. I am always eager to take on new challenges and expand my knowledge in the Salesforce ecosystem.

Let's connect and explore how I can help you optimize your Salesforce instance and achieve your business goals.

Provided Salesforce Administrator services which include both strategic and executional to a
range of clients from start-ups to large enterprises.
● Participated in requirement gathering meetings with various business stakeholders such as Business
Leads, SMEs, Architect to understand background, rationale, constraints, assumption, and
requirements for the project.
● Decomposed and expanded business requirements into detailed functional specification documents
for many projects based on objectives, business values and priorities.
● Brings in customer centric behavior with good listening, observing and problem-solving skills.
● Prepared data mapping document for data exchange between Salesforce and digital Marketing tools.
● Presented functional specification document to stakeholders before acceptance and sign-off.
● Worked closely with QA resources for test coverage, test data, test execution and review.
● Demonstrated finished work product to customers for project closure and completion.
● Took ownership of client accounts, established, and maintained healthy relationships by showing
customer centric behaviour, and thereby ensuring customer delight and repeat business.
● Performed hands-on integration between Salesforce CRM and digital Marketing tools such Marketo,
Hubspot, Bizible and Pardot for many clients.
● Managed timelines, priorities, quality, and deliverables to ensure project completion within the scope
of time and budget and reviewed the effectiveness and efficiency of solution provided, and
developed strategies for improving the current system.
● Worked in an extremely fast-paced and deadline-oriented environment. Thus, multi-tasked between
different projects and clients to manage scopes, timelines, and deliverables.
● Built many solutions for several clients using Salesforce Flow and subsequently demonstrated it for
approval by appropriate stakeholders.
● Worked on Salesforce Sales Cloud customization which include configuration of sales process,
Lightning PATH, record triggered flow updates and others.
● Worked as a product specialist on Salesforce CPQ and supporting processes.
● Documented current as well future state process of CPQ.

Created and managed Salesforce CPQ configuration as per business requirements. It includes Product,
Product Rules, Product Hierarchy, Product Bundling, Product Options, Price Rules, Guided Selling,
Discounting, Quote Templates and Terms, and Advanced Approval Rules.
● Worked on building training materials as well as job aids for the Salesforce user community.
● Mentored as well as shared Salesforce knowledge with the internal team.
● Experienced in working on web services and giving solutions by SOAP and REST integrations.
● Experienced in using Data Loader for insert, update and bulk import or export of data.
● Experienced in using declarative features like validation rules, workflows, approval process,
sharing rules automation for satisfying business process automations.
● Experienced in creating various Reports (summary reports, matrix reports, pie charts,
dashboards, and graphics) and Report Folders.
● Experienced in understanding business requirements to design the required entities like custom
objects, creating the relationships and junction objects.
● Strong Knowledge of SFDC standard Data structures and familiarity with designing Custom Objects
and Force.com platform and Force.com Sites.
● Participated in all stages of Software Development Life Cycle (SDFC) i.e., System Analysis,
Design, Development and Testing.
● Experience in implementing security and sharing rules at object, field, and record level for different
users at different levels of organization. Also created various profiles and configured the permission
based on the organizational hierarchy.

QUALIFICATION & CERTIFICATIONS
● Masters in Computer Application
● Bachelor of Science and Mathematics 
● Salesforce Certified Administrator (SCA)
● Salesforce Certified Platform App Builder Certification
● Salesforce Business Analyst
● Salesforce Certified CPQ Specialist Certification
● Salesforce Certified Platform Developer I
● Salesforce Certified Sales Cloud Consultant