Isabelle Fraser

Innovative and versatile designer with a passion for translating concepts into compelling visual experiences. Proficient in graphic design, user experience (UX), user interface (UI) design, and branding, I bring a unique blend of artistic flair and strategic thinking to every project. Adept at collaborating with cross-functional teams to deliver captivating designs that resonate with target audiences. Known for adapting quickly to new design trends and technologies while maintaining a strong foundation in design principles.

UI & Graphic Designer | Fraser Studio | 2019 - Present

Government of New Brunswick [2020, 2021: 4 moths] [FRENCH]
- Created engaging and informative classroom teaching material (virtual and collateral) for Black History Month promoting diversity, inclusion, and cultural awareness within the educational system.
- Intuitive design principles were applied to ensure educators could use the product easily, while also considering the diverse needs of students in various educational settings.

Laurentian University [2021: 4 months] [FRENCH]
- Successfully used Adobe CC to transform client brief to create a virtual interactive art gallery to host the end of year showcase.
- Upheld clear communication with the client to deliver various prototypes and designs in a timely manner.
- Conducted usability testing with educators and students to gather valuable insights and iterated on the design based on their feedback, ensuring that the virtual art gallery would be ready for opening night.

MarZ Zerogravity [2022-2023]
- Performed data analysis to uncover valuable insights as to design and market a website and social media for a professional dancer with informed decisions grounded in market trends and competitive benchmarks.
- Created dynamic visual content, using After Effects, Final Cut, and Cap Cut, that enriched marketing initiatives.

UX / UI Designer | Sparked Digital | 2021 - 2022

Laneway Gin [3 months]
- Created an award winning website design to showcase Laneway’s products and brand.
- Utilized wireframing to visualize the layout and functionality of the interface, aligning design concepts with user needs and project goals.
- Produced micro-interactions to engage and delight the consumer as they navigated the site.

Sigma Business Solutions [2 months]
- Re-branded and re-designed Sigma Business Solutions’ website for a more professional and compelling user interaction.
- Incorporated journey mapping and information architecture techniques into website design which resulted in an elevated user experience through a deep understanding of user interactions and structuring of content.
- Created interactive prototypes, on Figma, which served as valuable tools for conducting usability testing, enabling the refinement of design elements based on user feedback and iterative improvements.

Charli AI [4 months]
- Developed responsive designs for both web and mobile platforms, with a strong emphasis on adhering to AODA compliance standards to guarantee inclusivity.
- Created social media campaigns, landing pages and white papers to help spread Charli’s brand awareness.

UX / UI Designer | RED Internship | 2019 - 2020

Hungry Minds [2019: 3 week sprint]
- Designed a mobile app based on a physical board game.
- Performed UX research to acquire a deep understanding of user requirements, motivations, and pain points.

Menten AI [2020: 3 week sprint]
- Created a responsive website redesign to best benefit their diverse user streams and differentiate them from their competitors.
- Utilized Trello and Miro to employ agile methodologies, particularly scrum, to establish a cross-functional workflow among design teams which facilitated rapid iterations and continuous improvements.

CAVIA [2020: 3 week sprint]
- Designed a mobile application that enabled individual audio self-recording, allowing users to orally record answers to open-ended questions.
- Recognizing the importance of accessibility, I incorporated features like alt text, subtitles, clear typography and micro interactions in Adobe XD, to make the app inclusive and accessible.
- Crafted comprehensive style guides, asset libraries, and handoff packages, streamlining the transfer of design concepts to developers and ensuring a seamless transition between design and development phases.

RED Academy, Design Diploma

2019 - 2020