JAGNOOR PARMAR

Hi,
I’m Jagnoor - a recent graduate from University of Ottawa in the field of Master’s in Systems Science and Engineering. I enjoy reading articles, listening to educational podcasts, running, and doodling. I have 2 years of working experience wherein as an Associate Account Manager I have interacted with several of our clients in my previous company and worked on collating and using their data for the company’s benefit. Moreover, I have also worked on the firm’s communication with our clients using that data. Subsequently, I worked as an Associate Digital Marketer where I mostly dealt with tonnes of digital media and related data to generate insights from marketing campaigns, evaluate their performance and brainstorm ideas to improve website content and our communication with the clients and customers. For a significant part I was also involved in collaboration with departments like the IT team, email marketing vendors and the account management team for website content creation, market analysis and research and grievance handling. 
I believe in working towards things I find important and contribute towards other people’s lives as they bring ultimate satisfaction in life. I also believe that sitting and worrying about what has already happened gets no one anywhere and it’s always better to get to handling the matter at hand, at present. My positive attitude, the will to always keep learning and improving myself and my amicable personality is what I bring to my role.
Thank you for giving my cover letter a read.
Regards,
Jagnoor Parmar 

Digital Marketing Associate – Digital Marketing
● Collaborated with graphic designers and content creators for smooth digital campaign launch and best practices for
website performance.
● Managed and built business relationships with customers and owners.
● Generated and presented marketing insights and tracked monthly KPI using data sources like Google Analytics, Hotjar,
Google AdWords, etc to increase ROI.
● Computed and reported results of digital marketing campaigns to enhance campaign performance and suggest marketing
strategies.
● Drafted and scheduled email campaigns as per the marketing calendar using MailChimp, SendGrid, Stripo, Canva and
GMass to engage target customers.
● Managed blog communities such as WordPress and built a media plan for both the general and Co-founder’s page of
LinkedIn and Twitter.
● Executed content marketing and creation using tools such as Animoto to create interactive content as well as support
thought leadership and lead generation objectives including infographics, reports, blogs, videos, etc.
● Collaborated with website designers for content designing using data analytics tools and running content audits.
● Conducted market research for executing relevant digital marketing strategies.

Account Management Associate – Account Management July 2019 - June 2020
● Built business knowledge to maintain client relationships and learnt business processes for updating.
● Interacting with owners to retrieve details pertaining to invoices and villa specific details to be published against properties
on the website. Handling grievances related to invoice payments.
● Preparing and reporting MIS on a weekly basis and creating overall property videos for marketing purposes.
● Organizing, cleaning and updating the database of villa and owner details.

University of Ottawa, Ottawa, Canada December 2022
Graduated in December 2022.
Relevant Courses: Systems Engineering and Integration, Systems Optimization and Management, Topics in Industry Practice,
Technology Entrepreneurship for Engineers and Computer Scientists, Internet Technology & Mobile Commerce
University of Mumbai, Mumbai, India June 2019
Secured a Bachelor of Technology in Electronics with Distinction
Relevant Courses: MIS, Professional Communication Skills, Data structures, Object Oriented Programming, Fundamentals of
Computer Programming, Applied Mathematics and Cyber Security Awareness.