JOHN BALL (JB)

Accomplished award-winning and result proven leader with over 20 years of experience in leading sales and
marketing teams to unprecedented results.
Key in uncovering opportunities. Adept at assembling high-performance teams and driving brand
development. Proficient in implementing effective strategies that fostering strong customer engagement
and loyalty. Demonstrates expertise in creating and executing impactful sales initiatives, consistently
achieving and exceeding revenue targets. A proud history of being mentored by industry leaders and holds
an Irish-Canadian dual citizenship that allows one the freedom to work, live and travel freely through all EU
countries as well as the UK.
Areas of Expertise
• Leading Sales and Marketing Teams
• Customer Loyalty
• Developing Key Marketing Campaigns
• Operations
• Project Management
• Increasing Sales
• Software
• Customer Engagement
• Staff Development

Director of Sales and Marketing, Ball Media Group, Toronto, CA 2002 – 2018
Directed teams of 20-40 employees across three locations in Canada and US. Conducted regular meetings
with sales team and managers, auditing activities to increase revenues and productivity. Lead full
marketing initiatives for several fortune 500 companies, creating operational strategies for substantial
business growth. Managed the procurement of Document kits for Global Software and Mobile Phone
companies in Texas, Canada, USA and Mexico.
● Oversaw and negotiated Seven to Eight figure fulfillment contracts for the manufacturing
of Software and Hardware components for clients globally.

Oversaw production and shipment of over 3.7 million CDs for J.C. Penney, distributed to four distribution
centers.
● Established state-of-the-art Book print and Bindery plant, along with General and large format print
facility, serving publishers and customers in North America.
● Featured in Globe and Mail's "Tips from the Top" and has appeared in many other magazines and
articles
● Produced FBI fingerprint software
● Printed and bound over 5 million books and publications for public and educational release
● Has written many articles on Key Performance Indicators and other data driven analytics
● Created full Marketing Strategies and Campaigns for customers globally
● Established and Implemented full Preventative and Corrective action processes saving tens of
thousands of dollars
 

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