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Saanich
Kevin Osborne

Kevin Osborne

SEO Specialst

Marketing / Advertising / Public Relations

Saanich, Capital Regional District

Social

About Kevin Osborne:

I have been working as an SEO Specialist for over 16 years.

Experience

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Education

College Diploma - Network Security Specialist - Business Administration and Information Systems.

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