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Innisfil
Krystine May

Krystine May

Senior Marketing, Digital & Product Leader

Marketing / Advertising / Public Relations

Innisfil, Ontario

Social

Services offered

Marketing & Digital: eCommerce Ops • UI/UX Oversight • Content Strategy • CRO • SEO/SEM • Analytics

Web & Product Delivery: Release Mgmt • Backlog Grooming • QA/UAT • A/B Testing • CMS Migration

Project & Program Leadership: Agile/Scrum • Waterfall • Budget & Scope • Risk Mgmt • Cross-Functional Alignment

Creative & Brand: Campaigns • Copywriting • Creative Production • Video • Social • Brand Consistency

Business Strengths: Client Mgmt • Vendor Leadership • Ops/Process Design • Roadmapping • Estimation


Digital solutions
Marketing
Project management
Ui/ux oversight
Content strategy
Ecommerce
Approximate rate: CAD$ 75 per hour

Experience

Results-driven Marketing and Project Management leader with deep experience delivering digital solutions across enterprise web, app, and eCommerce platforms. Expert in guiding cross-functional teams through sprint planning, backlog refinement, QA, and on-time delivery. Skilled in UI/UX oversight, content strategy, and integrated marketing execution, with a strong track record building high-performing programs and improving customer experience. Known for bridging business, creative, and technical teams; removing blockers, aligning goals, managing budgets, and driving measurable outcomes. A proactive, steady-handed leader who prioritizes operational efficiency, team mentorship, and delivery excellence.

Education

Recently attained my Chartered Marketer designation through the Canadian Marketing Association in February 2025.

Received Diploma from Humber Polytechnic for Multimedia Production & Design Technician in 2004

Completed numerous courses throughout my career as continuous learning both through employer programs and self directed 

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