Mashfa Alam

I am a Marketing professional, Working in the areas of Sales & Marketing, Public Relation & Communications, Branding, Digital Marketing, Event Planning & Promotion, and Client Relations for the last 5 years. Always Passionate about Sales, Marketing, Branding, PR, event-management, and so on. If given proper opportunities I certainly can bring effective outcome for the company through my strategic Marketing planning, effective PR and Strong Sales & Branding capabilities.

Profile

Results-driven Sales, Marketing & customer relation professional with 5 years of experience in developing and executing strategic sales and marketing plans to drive business growth. Proven track record of exceeding targets & building strong client relationships.

Experience

Renaissance Dhaka Gulshan Hotel | PR Manager, Sales & Marketing

8th February, 2023 – 16th April, 2023

• Developed and implemented sales, marketing & PR strategies that increased revenue by 31% within 2 months.
• Negotiated contracts and partnership agreements, resulting in 80% increase in average deal size.
• Built a robust pipeline through cold calling, networking, and attending industry events.

Crowne Plaza Dhaka | Assistant Manager, Sales & Marketing

1st February, 2021 – 31st December, 2022

• Assisted in the development and execution of marketing campaigns, both online and offline.
• Created compelling content for website, blog posts, social media and email newsletters to drive brand awareness.
• Managed social media platforms, run ads and increased follower engagement by 120%.
• Conducted product demonstrations and presentations to prospects, effectively communicating value propositions.
• Arranged press conferences and promotional events.

Four Points By Sheraton Dhaka | Executive, Sales & Marketing

24th April 2018 – 31st January 2021

• Collaborated with cross-functional teams to ensure seamless customer onboarding and post-sales support.
• Managed a high-volume of customer inquiries via phone, email, and live chat, achieved a 90% customer satisfaction rate.
• Resolved escalated customer issues with professionalism and empathy, turning unhappy customers into loyal brand advocates.
• Conducted customer feedback surveys to gather insights and identify areas for improvement.
• Collaborated with the service team to communicate customer feedback and contribute to service improvements.

Training & Certification

• Leadership training conducted & certified by Ms. Aarti Agnihotri, Manager, Hotel Learning-South West Asia, IHG® Hotels and Resorts, held on 25-26 September, 2022.
• Completed the ambassador 101 training in University of Regina.

2023 - 2025

Master of Administration in Leadership

university of regina

GPA 83% as of now

2012 - 2017

Bachelor of Business Administration in Marketing & HR

BRAC university

graduated with distinction, cgpa 3.50 out of 4.00