About Mei Ping Cheung:
Highly motivated and result-driven marketing specialist with 4 years experiences in digital marketing and e-commerce. Skilled in utilizing Google Analytics to optimize digital marketing campaigns across various channels, including social media, search engines, and email marketing. Excellent written and verbal communication skills, with a proven ability to cultivate long-term relationships with customers and stakeholders.
Experience
Shun Hing Electronic Trading Co. Ltd (Distributor of Panasonic, Breville) (May 2021 - Apr 2022)
Marketing Executive
- Oversaw B2B & B2C e-commerce from product listing, inventory management, order fulfillment to promotion planning
- Created copy for website, blogs, newsletters and social media posts that align with brand image and strategy
- Executed & optimized digital marketing campaigns, including FB, IG, display ads, paid search and email marketing to generate leads
- Replied customer enquiry and provided technical support to troubleshoot account and payment problems
EIG Dermal Wellness (Distributor of Dermalogica skincare products) (Jun 2019 - Apr 2021)
Marketing Executive
- Managed multiple e-commerce channels and social media platforms (Shopify, Magento, Facebook, Instagram) to maximize sales and brand presence
- Revamped website for better customer experience such as introducing payment method and loyalty program
- Utilized Google Analytics to measure the performance of marketing initiative and created data-driven reports for review
- Identified potential brands & media outlets for cross-promotion to enhance brand awareness
- Designed marketing artworks including POS materials, visual displays, ad and social media post layout
Ingrid Millet (Dec 2018 - Jun 2019)
Marketing Executive
- Ensured timely delivery of marketing materials from copy to layout, e.g. newsletters, brochures & banners
- Assisted in marketing events, including workshops, seminars and press conferences
- Explored joint promotion and partnership programs with other brands & media
Hong Kong Jewelry Manufacturers’ Association (Sep 2017 - Sep 2018)
Assistant Officer, Marketing Department
- Leveraged both digital and traditional marketing methods to reach target audience and ensure the success of local and overseas jewelry trade shows
- Updated website through CMS and social media channels to engage audience
- Liaised with exhibitors, media, vendors and other stakeholders to build strategic relationships and drive industry connections
- Conducted market research to provide insight on market trend
Education
Education
Bow Valley College, Canada (Sep 2022 – Apr 2023)
- Software Development Post-Graduate Certificate
The Chinese University of Hong Kong , Hong Kong (Sep 2013 - Jul 2017)
- Bachelor’s Degree in Journalism and Communication
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