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Nadine Akkad

Nadine Akkad

RESEARCHER AND STRATEGIC INSIGHTS LEAD

Marketing / Advertising / Public Relations

Toronto

Social

About Nadine Akkad:

Qualitative and mixed-methods researcher with 8+ years of experience uncovering the why

behind human behaviour and translating insights into strategic impact. I have partnered with

organizations across North America and the Middle East to shape brand, product, and

communication strategies through interviews, focus groups, online boards, UX research, concept

testing, and market segmentation. Experienced in collaborating with quantitative teams to

deliver insights that drive measurable business outcomes. I bridge cultural perspectives, support

research teams, and turn complex findings into actionable recommendations.

Experience

Qualitative and mixed-methods researcher with 8+ years of experience uncovering the why

behind human behaviour and translating insights into strategic impact. I have partnered with

organizations across North America and the Middle East to shape brand, product, and

communication strategies through interviews, focus groups, online boards, UX research, concept

testing, and market segmentation. Experienced in collaborating with quantitative teams to

deliver insights that drive measurable business outcomes. I bridge cultural perspectives, support

research teams, and turn complex findings into actionable recommendations.

Education

UNIVERSITY OF TORONTO

Honors Bachelors of Arts, Political

Science & New Media Design

CENTENNIAL COLLEGE

Diploma, New Media Design

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