Pritika Sarkar

I’m a passionate graphic designer who loves creating visual experiences that captivate and inspire. With nine years of experience in the industry, I've had the privilege of working with a diverse range of clients and projects, helping them bring their visions to life through thoughtful design.

Graphic Designer at Hala
Dubai, UAE
June 2019 - November 2022

A joint venture between Dubai's Roads & Transport Authority (Government Entity) and Careem (owned by Uber). An e-hailing service spanning across Dubai and Ras Al Khaimah Emirates.

Since its inception, my responsibilities have included all aspects of Graphic Design for the brand, customers, and taxi drivers. Some of my key achievements include:

• Designed multi-vehicle wraps, including over 500 Dubai and Ras Al Khaimah taxis and the Dubai tram and metro wrap.

• Conceptualised key visuals for the Brand Launch, leading all adaptations and managing stakeholders to deliver seven sets of out-of-home (OOH), three sets of digital assets, and animation adaptations within three weeks, allowing Hala to launch their brand within a short timeline.

• Created Brand Guidelines.

• Led several campaigns where I conceptualized, art directed, storyboarded, and edited post-production and audio. These spanned across all online channels.

• Optimized design structure, style, and formats based on weekly and monthly performance reviews of online creatives to get higher viewership, followers, and overall click-through rate. This included A/B testing creatives.

• Created assets for all online and offline channels for the company, drivers, and employees

• Created a streamlined process to speed up the working process and maintain an organized structure for assets.

• Implemented creative templates to improve workflow efficiency and maintain consistency across all online and offline channels.

• Enhanced the brand identity by exploring and implementing elements like patterns, icons, complementary colour schemes, and graphic motifs.

• Responsible for efficiently managing timelines and receiving briefs from various departments and stakeholders, requiring appropriate designation and allocation of time to ensure deliverables were completed when due.

• Supported the Careem team with leading the design of their online assets for the Careem Plus Launch.

Owner and Graphic Designer at Pritika Sarkar FZ LLC
Dubai, UAE
August 2014 - April 2023
 

An entrepreneurial venture founded and established to resolve creative solutions for corporates and individuals. Some services include social media creatives, brochures, print and digital static advertisements, YouTube bumper video advertisements, roll-up banners, business cards and overall branding.

Through this venture, I have met the specific creative needs of medium and large corporates, which involves the following:

• Marketed, bid, and pitched for creative deals, resulting in successful negotiation of deals with clients.

• Develop and manage account relationships by successfully executing time-bound deals as per requirements and ensuring repeat business from satisfied clients.

• Conceptualize and execute multiple varieties of concepts for both print and digital media based on the creative briefs agreed upon with the clients as per their requirements.

For a list of major clients, see Annex A.

Graphic Designer at Dubizzle/OLX
Dubai, UAE
September 2018 - February 2019

• Conceptualised and implemented a variety of concepts for predominantly digital media for Country teams (UAE, MENA (Middle East & North Africa), Indonesia, South Africa, and Pakistan) in Dubizzle Motors and Property, Wecashanycar, Masterkey, and OLX.

• Adapted deliverables to various requirements. Examples are Facebook-promoted posts and Carousels, Google Display Network advertisements, YouTube Bumpers, and Universal App campaigns.

• Conceptualised and created adaptations of static creatives, which were later animated for YouTube Bumpers using Adobe After Effects and HTML5 Banners using Google Web Designer.

• Created Smartly templates on the platform for various countries.

• Introduction to UI Design at Udemy November 2023 - Present
• Cinema 4D at School of Motion: October 2021 - December 2021
• Character Animation Bootcamp at School of Motion: July 2020 - September 2020
• Animation Bootcamp at School of Motion: April 2020 - June 2023
• Graphic Design Ideologies, Theory and Applications SAE, Dubai, UAE: July 2013 - August 2013
• BSc Communication and Media Studies; Brunel University, London, UK:  2010 - 2013