Ragha Ramesh

Innovative, resourceful, and marketing-savvy young professional with a sharp business acumen, solid educational background, passion for marketing management, and relevant experience.
Demonstrated ability to conceptualize and implement integrated marketing and communication plans to ensure brand consistency, meet measurable objectives, and maximize effectiveness. Skilled in overseeing team efforts, identifying new business opportunities, and coordinating marketing operations across digital and traditional channels. Well-versed in analyzing market and competitive trends, creating appealing content, overseeing brand marketing initiatives, and utilizing social media platforms to enhance market footprints and drive business growth. Instrumental in building productive relationships with clients, peers, executives, and other stakeholders. Quick learner and excellent team leader with proven ability to propel projects and teams to peak results while working with minimal supervision. Superior communication, presentation, problem solving, management, and analytical skills. Technically proficient in WordPress, Mail Chimp, Hootsuite, Salesforce, and Microsoft Office Suite.

Digital Marketing Manager, IMAGIN MEDIA INC. Feb 2023 – Present
Develop and implement comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase online visibility. Conduct in-depth market research and analysis to identify target audiences, key trends, and competitive landscape, utilizing data-driven insights to optimize campaign performance and ROI.
● Generated compelling and captivating content targeting both millennials and older generations on social media platforms, such as Facebook and Instagram.
● Managed and enhanced the company’s website and advertising, ensuring effective online presence and visibility.
Product Marketing Manager, CORDEL PTY. LTD., Newcastle, Australia Aug 2021 – Feb 2023
Monitored and analyzed performance of marketing campaigns, providing regular updates and recommendations for optimization based on data-driven insights. Played a key role in event management, including stall design, logistics coordination, and strategic planning, ensuring successful and impactful participation. Implemented effective marketing plans for Nextcore and Cordel products, driving brand awareness and generating customer interest. Facilitated development of strategic marketing plans for business units and actively promoted and coordinated execution of impactful sales-focused webinars. Provided valuable support to team in achieving sales targets, contributing to overall sales success.
● Contributed to the attainment of monthly sales goals through active involvement in development and execution of innovative marketing and sales campaigns, as well as business development initiatives.
● Enhanced marketing processes through utilization of website optimization, social media engagement, and targeted online advertising strategies.
Manager, ORIENT EXCHANGE PRIVATE PTY. LTD., Sydney, Australia Aug 2019 – Aug 2021
Spearheaded cash and money exchange operations of multiple branches and coordinate activities of cashiers in high- pressure, customer-facing environment while striving for customer service success. Handled international money transfer and money exchange transactions involving various currencies after verifying prices.
● Provided thought leadership and results-oriented training and coaching to junior cashiers and new hires to stimulate peak performance and productivity.
● Ensured best-in-class customer service delivery and compliance with company policies, procedures, and ethical standards by increasing staff awareness and closely monitoring all the activities.
Sales and Marketing Coordinator, JAY GEE GROUP, Singapore, Malaysia Sep 2020 – Jul 2021
Provided overarching support to the sales and marketing teams in the development and implementation of strategies, conducting extensive market research, developing sales forecasts, and maintaining relationships with C-level management of clients. Internal resource to assess efficacy of marketing techniques and campaigns and the potential impact on sales.
● Facilitated key initiatives to improve the company’s marketing reach, increase brand awareness, and drive more traffic by working in close collaboration with the marketing team.
● Hand-picked to negotiate with several executives in Malaysia and Singapore, established enduring relationships with clients, and refined communication, interpersonal, and negotiation skills.
Corporate Strategy Assistant, HACH PRIVATE CAPITAL, Sydney, Australia Feb 2020 – Aug 2020
Completed a six-month internship with a provider of corporate advisory, strategic consulting, and capital raising services to privately held businesses. Conducted research and analysis to support the team in evaluating potential acquisitions, investments, and other strategic growth opportunities. Prepared strategic insights and materials for planning sessions, executive team briefings, weekly leadership team meetings, and investor conversations. Liaised with the corporate advisory team and performed equity market transactions.
● Supported team on range of projects and business areas, including working to formulate overall business strategy, helping to develop the product roadmap, and identifying viable sales and marketing channels.
● Involved in all aspects of capital raising, debt financing, and organizational restructuring and developed effective strategies for companies to help improve profitability.
● Gained practical understanding of and hands-on experience in mergers, acquisitions, and divestments within highly regulated corporate environment by working under direct supervising of strategy manager.
Marketing Manager, HELLEN KELLER SERVICE SOCIETY, Madurai, India Jan 2018 – Feb 2019
Oversaw all aspects of marketing operations and orchestrated all bottom-line factors to drive market impact and propel the achievement of organization’s growth objectives. Held concurrent responsibility for supervising advertising and promotional staff, preparing and monitoring marketing budget on a quarterly and annual basis, and managing social media platforms.
● Augmented sales revenue by executing integrated marketing, advertising, and promotional strategies, leveraging social media platforms, and coordinating marketing team activities.
● Amplified company’s digital and social footprint and facilitated product development and launch initiatives by conducting market research and pinpointing requirements for existing and future products.
● Earned recognition for demonstrating performance excellence and achieving marketing KPIs.

Master of International Business (February 2019 - February 2021) | University of New South Wales, Sydney, Australia
Bachelor of Engineering, Electronics & Communication (June 2014 - May 2018) | Velammal College of Engineering and Technology - Anna University, Madurai, India