Sam Batson

Dynamic marketing professional with global business experience and an eagerness for constant self-development. Well-versed in corporate growth strategy, digital transformation, product positioning, technical content production, and market research. Extensive background managing accounts and delivering on sales growth for B2B tech brands. On a personal level, I am incredibly interested in healthcare technologies and their applications.

 

Powered revenue growth for clientele working as a liaison between Digital Reach’s internal team and external accounts. 

Managed several 5-figure ad budgets with Meta, Google, Bing, and LinkedIn. 

Developed, executed, and optimized clients' full-funnel marketing strategies and automations within Hubspot: account-based marketing, email marketing, offline marketing, retargeting, and more. Produced numerous high-quality large content pieces (whitepapers, infographics, videos) and ad copy/creative in collaboration with the in-house content team.

Bachelor of Commerce from the University of Victoria. 

MSc. in International Business from Tilburg University in the Netherlands. Thesis topic: the influence of augmented reality and brand familiarity on brand image: A study of e-commerce retailers.